Business Strategy and Activation Director

The Trade Desk The Trade Desk · Media · New York, NY · Sales Operations

This role is for a Business Strategy and Activation Director in the digital advertising technology space. The primary focus is on operational excellence, strategic partnership with sales and client services, driving business initiatives, and analyzing trends to provide actionable insights. It involves collaborating with various departments, ensuring data integrity for forecasting, and managing projects to support commercial priorities. The role requires strong analytical, project management, and stakeholder management skills, with experience in sales operations or business operations in a technology-forward organization.

What you'd actually do

  1. Serve as the strategic operations lead for the Global Advertiser/Agency client services team, supporting execution, driving consistency, and unlocking team productivity through influence and results.
  2. Collaborate closely with cross-functional stakeholders—Marketing, Sales Strategy, Training, Product, Finance, and Legal—to align efforts and ensure seamless execution of Agency-focused initiatives.
  3. Partner with the Business Intelligence team to uncover trends, seasonality, and performance patterns – translating insights into actionable recommendations that guide leadership decision-making.
  4. Ensure data integrity and accuracy for forecasting and pipeline management, supporting broader data hygiene efforts and enabling insight-driven decisions.
  5. Proactively support Business Development and Client Service leaders by anticipating business needs and independently advancing initiatives aligned with key NAMER commercial priorities.

Skills

Required

  • 8+ years of experience in Sales Operations, Strategy, or Business Operations
  • Strong technical and operational aptitude
  • Experience of Microsoft Office Suite required (proficient in Excel required)
  • Exceptional communication and presentation skills
  • Highly organized, with the ability to prioritize and manage multiple tasks simultaneously
  • Ability to influence stakeholders and senior leadership
  • Proven ability to build strong relationships with VP-level leaders and above
  • Analytical mindset with experience in creating strategic plans, setting success metrics/goals, and adapting them based on performance.
  • A proactive, self-starter attitude

Nice to have

  • Experience in programmatic advertising or digital media is a plus
  • Passion for understanding and adapting to local cultures and work practices
  • Consulting or Banking industry experience is a plus

What the JD emphasized

  • 8+ years of experience in Sales Operations, Strategy, or Business Operations
  • Experience of Microsoft Office Suite required (proficient in Excel required)