About This Position:
As a Campaign Testing Automation Analyst within the Card Services group in Chase’s Consumer & Community Banking business you will be responsible for transforming how Card Marketing campaigns are validated by leveraging advanced automation and AI-driven solutions. This role focuses on developing intelligent testing frameworks using tools like Python, Selenium, and internal AI tools to automate validation of campaign assets (online and offline)—such as emails, microsites, direct mail, and online ads. The analyst will also play a key role in identifying strategic testing gaps by mapping full campaign and customer journeys and designing scalable testing solutions. This role is part of the Card Services group within Chase’s Consumer & Community Banking business.
Job Responsibilities
- Campaign Testing Automation Analyst will collaborate with Card Marketing, Marketing Channel Execution, Product, Technology and Controls teams to design and implement automation solutions for campaign asset testing—such as content accuracy, hyperlink validation, and format compliance—using Python, Selenium, and other AI tools.
- Develop intelligent testing methods and reusable scripts to reduce manual effort and increase validation accuracy.
- Map end-to-end campaign and customer journeys to identify gaps in testing coverage and recommend new checkpoints.
- Design and maintain dynamic checklists and testing templates tailored to different asset types and campaign objectives.
- Collaborate with cross-functional teams including Card Marketing, Channel Execution, Legal, and Compliance to ensure alignment with regulatory and brand standards.
- Translate marketing and operational needs into scalable testing solutions and validation workflows.
Required qualifications, skills, and capabilities:
- 5+ years of experience in campaign testing, QA automation, or marketing operations, in financial services or regulated industries.
- Proficiency in Python and Selenium; hands-on experience in developing automation scripts for content and UI validation.
- Exposure to AI/ML tools or frameworks for intelligent document or content analysis.
- Strong analytical skills with the ability to map marketing workflows and identify testing gaps or process inefficiencies.
- Experience building or managing campaign/customer journey flow diagrams and using them to drive strategic insights.
- Excellent communication and documentation skills for defining test plans and working with stakeholders.
- Bachelor’s degree in Computer Science, Marketing Technology or related field.
Preferred qualifications, skills, and capabilities:
- Strong problem-solver who thrives in ambiguity and builds innovative testing solutions proactively.
- Results-oriented mindset with a deep focus on detail and execution quality.
- Demonstrated ability to drive automation that reduces cycle times and increases accuracy.
- Passion for customer experience and the role testing plays in delivering error-free, compliant, and impactful marketing assets.
- Able to think strategically while executing tactically—connecting dots across campaign flows to enhance testing coverage.