The Opportunity
The Category Analytics and Strategy team focuses on developing a deep understanding marketing impact on customer journey from early awareness to purchase. This position will analyze demand for Adobe's flagship products including Firefly, Photoshop and Premiere Pro and partner with product marketing, go-to-market, and other corporate functions to action cross-channel marketing initiatives that stem from that analysis. The team maintains a visible role in shaping strategic marketing priorities and influencing investment decisions to better serve customers and prospects through their digital journey.
What you'll do
In this highly visible role, you will help strategize and implement full funnel marketing motions and measurement across marketing channels. This role will work closely with cross-functional teams to:
- Measure category demand to understand market trends related to our products and identify marketing opportunities through internal and external datasets
- Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts
- Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys
- Build innovative solutions and frameworks to augment the influence of marketing on product growth motions.
- Work with paid media, PMM, GTM, brand science, and adobe.com teams to drive performance narratives on a weekly level.
- Partner with cross-category teams in driving standard processes and improvements in internal analytics tools.
What you need to succeed
- Track record of using data and insights to inspire change and implement new initiatives
- Proven proclivity to leverage AI to facilitate analysis and develop strategic insights
- Ability to recognize business opportunities and structure problems into an analytics plan
- Capacity to succinctly articulate insights to a wide range of audiences
- Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social)
- Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools
- Intellectual curiosity, flexibility, and attention to detail
- Strong interpersonal skills to interact with people at all levels in an organization
- Ability to communicate complex ideas effectively both verbally and in writing
- Willingness to both teach others and learn new techniques
- Disposition to work collaboratively with internal partners across teams
- High level of energy, personal drive, and positivity
- Academic background in economics, statistics, engineering or other related field where quantitative problem-solving and the scientific method are emphasized
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $133,100 -- $236,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $163,200 - $236,400
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.