Channel Account Executive

Workday Workday · Enterprise · Madrid, Spain

Channel Account Executive responsible for managing and growing relationships with third-party partners (VARs) to drive indirect revenue growth for Workday's enterprise software solutions, which include AI capabilities for managing people, money, and agents.

What you'd actually do

  1. Develop and Implement Joint Business Plans: Create, maintain, and follow through annual and quarterly business plans (QBPs) with top-tier partners, including defined revenue targets, marketing activities, training schedules, and pipeline generation goals.
  2. Enablement and Training: Work with Value Added Reseller resources to deliver comprehensive sales, product, and technical training to customers, ensuring they are fully equipped to position and sell Workday.
  3. Sell to customers through Value Added Resellers, working to register, qualify, and sell large, sophisticated enterprise opportunities through the entire sales cycle.
  4. Nurture Executive Relationships: Build and maintain strong, trusted relationships with executive leadership, sales management, and key stakeholders within the partner organizations.
  5. Serve as the "voice of the partner" internally, presenting partner needs and market feedback to internal teams such as Field Sales, Product Management, Marketing, and Customer Success.

Skills

Required

  • Channel sales
  • Partner management
  • Enterprise software sales
  • SaaS sales
  • Technology sales
  • CRM software (e.g., Salesforce, Dynamics)
  • Pipeline management
  • Forecasting
  • Reporting
  • Executive presence
  • Presentation skills
  • Understanding of partner business models (VAR, SI, MSP, OEM, Distributor)
  • Matrixed organization navigation
  • Influence without authority

Nice to have

  • Technical degree or equivalent practical experience
  • Willingness and ability to travel up to 50% within the assigned territory

What the JD emphasized

  • 5+ years of demonstrable success in channel sales, partner management within the enterprise software, SaaS, or technology sector.
  • Proven ability to understand and articulate the business value of complex enterprise software solutions (e.g., Cloud ERP, Analytics, Industry-specific SaaS).
  • Verifiable track record of meeting or exceeding multi-million dollar annual sales or channel revenue quotas.