Channel Sales Manager, Bay Area

Verkada Verkada · Enterprise · Bayoffice · Channel

Verkada is seeking a Channel Sales Manager to drive growth and impact by developing and managing reseller partners. This role focuses on building pipeline, executing channel strategy, and empowering partners to expand Verkada's reach in Northern California. The position requires strategic thinking, hands-on execution, and collaboration across internal teams and with external partners.

What you'd actually do

  1. Drive Net New Pipeline: Proactively identify and generate pipeline with net new end-user customers through strategic reseller partners. Collaborate closely with field sales teams to co-sell and close high-value opportunities.
  2. Execute Regional Channel Strategy: Develop and manage a focused partner business plan for your territory that aligns with Verkada’s overall GTM objectives and quarterly sales targets.
  3. Empower Our Partners: Train and enable partner executives, sales teams, and technical stakeholders on Verkada’s full product portfolio, programs, and campaigns to ensure deep engagement and capability across all levels.
  4. Collaborate Cross-Functionally: Work closely with Verkada’s internal sales, marketing, and pre-sales teams to drive joint activities, including partner events, demand generation campaigns, and customer-facing initiatives.
  5. Lead with Insight: Conduct regular QBRs and ad-hoc business reviews with partners to align on priorities, track performance, celebrate wins, and identify opportunities for improvement.

Skills

Required

  • 4+ years of channel sales or partner management experience with a strong track record of building new business via Security Integrators or IT VAR partners.
  • Process-driven approach, complemented by innovative thinking to create scalable, partner-focused initiatives.
  • Ability to influence and engage across all levels—from partner sales reps to executive leadership.
  • Comfortable navigating product discussions and sales operations.
  • Proficiency in Salesforce, Excel, and business intelligence tools.
  • Strong verbal and written communication skills with sharp attention to detail and a professional presence.
  • Local to Greater Bay Area: Open to 50% travel across the Greater Bay Area to San Luis Obisbo Area. Willingness to be in our HQ in San Mateo on admin days.

Nice to have

  • Recognition, such as President’s Club, is a plus.

What the JD emphasized

  • This role requires regular travel, estimated to be at least 50% of the time, including both domestic and international destinations as needed. The successful candidate must be comfortable with frequent travel to support business operations, customer and partner engagements and team collaboration.