Co-marketing Operations & Logistics Manager

Uber Uber · Consumer · Taipei City, Taiwan · Operations

This role is responsible for designing and executing merchant-focused co-marketing campaigns for Uber Eats Taiwan, aiming to drive platform growth through eater acquisition, engagement, and member growth. The manager will translate business objectives into campaign strategies, manage consumer communications, and leverage data and experimentation to optimize performance. The role requires collaboration with cross-functional teams and a strong understanding of marketing fundamentals, user behavior, and data insights.

What you'd actually do

  1. Design and own merchant-focused comarketing campaigns that drive platform growth outcomes by working with cross-functional teams to deliver win-win collaboration with our partners.
  2. Translate business and growth objectives into campaign strategies, including value propositions, incentive design, messaging, placements, and timing.
  3. Manage consumer communications across in-app and other owned channels, ensuring relevance and clarity across different user contexts.
  4. Apply data and experimentation learnings (e.g., A/B tests, past campaign performance) to continuously optimize promotions and communications.
  5. Interpret campaign and platform performance data to generate actionable insights and recommendations for future initiatives.

Skills

Required

  • 3-5 years of experience in B2C/B2B marketing, growth and/or operational roles.
  • Strong understanding of marketing fundamentals and user behavior, with the ability to design campaigns that influence user decisions and engagement.
  • Proven ability to interpret data and performance metrics to generate insights and inform campaign optimization.
  • Solid project ownership and prioritization skills, with experience managing multiple stakeholders and initiatives in parallel.
  • Strong verbal and written communication skills, with the ability to clearly articulate insights, recommendations, and trade-offs.

Nice to have

  • Comfortable working with data and dashboards.
  • Working knowledge of SQL to explore data or validate insights is required (advanced mastery can be developed on the job).
  • To be a self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment, while maintaining a positive, proactive and energetic approach to work.
  • Traditional Mandarin and English fluency - reading, written, and spoken.
  • MBA, BA or BS.
  • F&B industry experience is a plus