Comcast Wifi Product Marketing Co-op

Comcast Comcast · Media · Philadelphia, PA

Comcast is seeking a Product Marketing Co-op to work on their WiFi Devices team. The role involves end-to-end product management, including creating, launching, and managing WiFi devices for residential customers. The co-op will contribute to the strategic vision, planning, and prioritization of projects, balancing financial impacts, engineering efforts, and customer experience. Responsibilities include developing marketing claims, Go-To-Market plans, and working with various teams like engineering, marketing, and finance. The role also touches on AI LLM-assisted data analysis and the AI connectivity era.

What you'd actually do

  1. Bring to life new marketing claims for WiFi Devices by working with engineering and strategy to deliver on them
  2. Work with Marketing to be able to tell a cohesive story to the customer for the team’s products
  3. Help size and model impact to customers and/or business metrics when making key decisions
  4. Develop Go-To-Market plans for new products in our Imagine That platform and Most Intelligent WiFi campaigns
  5. Ensure customer support teams, such as technicians, call center agents and retail store employ

Skills

Required

  • Product Marketing
  • Go-To-Market plans
  • Customer insights
  • Financial analysis
  • Strategy
  • Product development

Nice to have

  • AI LLM-assisted data analysis
  • Design thinking
  • Business cases
  • Measuring customer experience
  • Customer communications