Commercial Account Executive, New Business

HeyGen HeyGen · Multimodal · Los Angeles, - Europe +1 · Remote · Sales

Commercial Account Executive for an AI video generation company, focusing on full-cycle closing and self-sourced pipeline. The role involves identifying high-potential accounts, running outbound campaigns, qualifying opportunities, demoing the product, managing deal cycles, and closing new business. The AE will sell both the web app and API, emphasizing business outcomes and AI video's transformative potential in various workflows.

What you'd actually do

  1. Build your own pipeline - You will run high-volume, high-quality outbound into target accounts. This includes cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach, and creative campaign ideas. You should be excited by the idea of finding your own opportunities, not waiting for perfect inbound leads.
  2. Own the full sales cycle - You will manage opportunities from first touch to close. That includes prospecting, qualification, discovery, product demos, business-case development, negotiation, legal/procurement coordination when needed, and handoff to Customer Success.
  3. Sell business outcomes, not just AI features - You will help customers understand how HeyGen can reduce video production costs, speed up content creation, improve localization, personalize customer communication, and unlock new video workflows that were not possible before.
  4. Sell across web app and API use cases- Some customers will want to use HeyGen directly through the web app. Others may want to integrate HeyGen into their own product, platform, workflow, or internal system using APIs. You do not need to be an engineer, but you should be technically curious and comfortable explaining technical concepts in simple business language.
  5. Move fast and create urgency - You will run fast commercial sales cycles, keep deals moving, and know how to create momentum with busy buyers. You should be comfortable asking direct questions, uncovering pain, tying pain to business impact, and driving next steps.

Skills

Required

  • 5 years of B2B SaaS sales experience
  • 3 years in a closing role
  • Track record of meeting or exceeding quota
  • Experience generating outbound pipeline
  • Strong discovery skills
  • Ability to connect product capabilities to business pain
  • Comfort selling to various stakeholders (marketing, sales, L&D, technical, etc.)
  • High-agency, builder mindset
  • Strong written communication skills
  • Curiosity about AI, video, creative workflows, and API-driven products

Nice to have

  • Experience selling PLG, usage-based, API, developer platform, creative software, marketing technology, sales technology, or AI products
  • Experience selling into marketing, localization, customer education, learning and development, sales enablement, ecommerce, media, or product teams
  • Experience using video, personalization, or creative outbound to source opportunities
  • Experience working in an early-stage or high-growth startup environment

What the JD emphasized

  • 5 years of B2B SaaS sales experience, including at least 3 years in a closing role
  • A track record of meeting or exceeding quota in a commercial or high-velocity sales motion
  • Experience generating a meaningful portion of your own pipeline through outbound prospecting
  • Strong discovery skills and the ability to connect product capabilities to business pain
  • Comfort selling to marketing, sales, customer success, L&D, product, operations, founder, or technical stakeholders
  • A high-agency, builder mindset. You do not wait for perfect playbooks. You test, learn, and iterate.
  • Strong written communication skills. Your outbound emails, follow-ups, and deal recaps should be clear, sharp, and persuasive.
  • Curiosity about AI, video, creative workflows, and API-driven products.