Commercial & Investment Banking - Marketing Analytics

JPMorgan Chase JPMorgan Chase · Banking · Mumbai, Maharashtra, India · Commercial & Investment Bank

This role focuses on developing AI-powered marketing analytics solutions within the financial services sector. The primary responsibilities include building analytical frameworks, designing dashboards, and delivering insights to optimize marketing strategies, measure campaign effectiveness, and drive revenue. While the role uses AI tools and concepts, it is not primarily focused on building core AI models.

What you'd actually do

  1. Develop and deliver analytics that directly support revenue generation, including client propensity modeling, opportunity sizing, and next-best-action frameworks.
  2. Measure and evaluate the effectiveness of marketing campaigns and programs across channels.
  3. Design, build, and maintain interactive dashboards and reporting solutions that provide stakeholders with self-service access to key marketing and revenue metrics.
  4. Collaborate with marketing, sales, and business teams globally to understand their analytical needs, translate business questions into data problems, and deliver insights that drive action.

Skills

Required

  • Minimum 4 years of hands-on experience in data analytics or a related quantitative role.
  • Advanced proficiency in SQL — you should be highly comfortable writing complex queries, optimizing performance, and working across large relational databases.
  • Strong proficiency in Python for data manipulation, analysis, and automation (e.g., pandas, NumPy, and related libraries).
  • Proven ability to create dashboards and visualizations using tools such as Tableau, Power BI, or equivalent platforms.
  • Strong analytical thinking — demonstrated ability to take ambiguous business questions, structure them as data problems, and deliver clear, insight-driven answers.
  • Excellent communication skills — you can present data findings and recommendations to senior stakeholders and non-technical audiences with clarity and confidence.
  • Bachelor's degree in quantitative or technical field such as Computer Science, Data Science, Statistics, Information Systems, Economics, or equivalent practical experience.

Nice to have

  • Familiarity with machine learning concepts and experience building basic predictive models.
  • Conceptual understanding of Generative AI — while hands-on experience is not required, a solid grasp of Gen AI concepts such as large language models, prompt engineering, retrieval-augmented generation, and how these technologies can be applied to enhance analytics and marketing workflows would be highly valued.
  • Data engineering experience — familiarity with building and maintaining ETL/data pipelines, extracting, transforming, and loading data from disparate sources into structured, analysis-ready formats.
  • Experience working with marketing data platforms such as Marketo, Adobe Analytics, Salesforce, or Google Analytics.
  • Experience with cloud-based data platforms such as Databricks, Snowflake, or AWS-based analytics services.
  • Exposure to AI-driven BI tools such as ThoughtSpot, Databricks Genie, or similar next-generation analytics platforms.
  • Experience in financial services, banking, or B2B marketing analytics environments.

What the JD emphasized

  • AI-powered solutions
  • advanced data science and machine learning methodologies
  • transforming complex, multi-source data into clear, actionable insights
  • proactively surface opportunities hidden in the data
  • lead the technical execution of data engineering and analytics projects