Overview
This role is for a leader that empowers a team from strategy through execution. You will lead and scale how Microsoft Surface delivers value to enterprise, corporate, higher education, and small-to-midsize business customers worldwide. We operate at the global headquarters level, setting direction that shapes how field sellers, partners, and GTM teams retain and expand Surface device deployment across business customers. You will influence senior and divisional leadership, execute through partner channels, inspire teams and customers on the value proposition of Surface all while connecting tightly to Microsoft's broader commercial AI and devices strategy.
As the Commercial Surface Lead, you operate upstream at the intersection of product strategy, engineering, and executive decision-making – defining what we build, why it matters, and how it lands with customers. The shift to AI PCs is creating a generational commercial refresh opportunity. In this role, you define and execute how Surface captures that moment - translating silicon innovation, AI experiences, and Windows commercial manageability into partner-ready, field-ready GTM motions that drive share gain and revenue growth. Join the team that brings Microsoft's vision to life.
Surface Devices enhance the Microsoft experience by designing products that empower users, elevate productivity, and lead the Windows ecosystem. As a core member of this team, you'll help shape the future of how people interact with technology seamlessly, intuitively, and with purpose. This role spans the Commercial Microsoft Platform, ensuring a unified and scalable product narrative across hardware and software including Windows Pro, M365, Copilot, Intune, Security and Manageability.
You will serve as a trusted thought partner on demand planning to senior leaders across Supply Chain, Engineering, Sales, Finance, and Marketing, working closely with field leaders to build, forecast and deliver on sales. This is a highly visible leadership role with accountability for strategy, results, and market impact. This role requires comfort in sales forecasting and demand planning as well as the levers that impact results. Your team manages and tracks GTM success from pipeline through partner incentives. You must build meaningful credibility with field sellers, operations and an ability to position with passion the Surface product line.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
What We’re Looking For
- Experience across hardware and software product marketing or product management, with strategic cross-organizational influence.
- Extensive sales and forecasting credibility, comfort with sales stages and hardware selling cycles.
- People leadership with proven ability to manage teams that align globally across large, complex organizations.
- Experience serving as a spokesperson, representing products in press, events, and executive forums.
- Proven executive presence with experience influencing senior leaders and company-level decisions.
- Adaptable and comfortable operating in a highly dynamic environment.
Business & Strategic Leadership:
- GTM Strategy and Execution for Surface Commercial.
- Represent the global business results and translate market dynamics, customer insight, and competitive pressure into clear signals.
- Shape multi-year vision and long-range planning in partnership with field and product leadership.
- Influence pricing, promotion, planning, and product roadmap to deliver on priorities.
Sales Enablement & Field Readiness:
- Drive commercial field readiness at scale — product disclosures, sales training, competitive positioning, demo experiences, and account-based selling tools.
- Ensure field sellers and partners have the strategy, tools, and confidence to lead with Surface in commercial AI PC conversations.
GTM Planning & Execution:
- Shape major launch moments and executive storytelling while partnering with GTM teams on downstream execution.
- Partner across field, product, supply and finance teams to translate strategy into growth plans.
- Align across the channels to leverage campaigns and partner activation.
- Influence how resources and investments optimize to deliver results and maximize success.
Executive Influence & Cross-Functional Leadership:
- Represent the business across multiple forums. Advise senior leaders on market conditions.
- Lead through influence across Field Sales, Engineering, Devices, Commercial Marketing.
- Drive alignment across large, matrixed organizations.
Team Leadership & Operating Excellence:
- Build and lead a high-performing GTM organization focused on strategy, insight, and enablement.
- Maintain a high bar for rigor across planning, prioritization, and managing the business.
- Drive operating discipline across long-range planning, launches, and executive reviews.
- Foster a culture of curiosity, challenge, and continuous improvement.
- Ucompromising brand excellence ensuring Surface is the flagship manifestation of Microsoft brand of Trust and AI leadership.
Other
• Embody our culture and values
Qualifications
Required/minimum qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
- OR equivalent experience.
6+ years people management experience.
Additional or preferred qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in business
- OR equivalent experience.
8+ years people management experience.
5+ years of experience leading commercial GTM or product marketing at scale for hardware, devices, endpoints, or mixed hardware/software products.
Demonstrated success driving business results through influence across matrixed, global organizations without direct authority.
Experience with enterprise and commercial partner ecosystems, channel sales motions, and field enablement.
Proven executive presence with exceptional written, verbal, and presentation skills, able to influence C-level stakeholders and senior leadership.
MBA or advanced degree.
Experience with AI, cloud, and commercial PC/endpoint market — including device lifecycle management, security, manageability, and Windows/Microsoft 365 integration.
Track record of building high-performing teams in high-growth or high-change environments.
Background in B2B and B2C commercial models, including enterprise direct and partner-led channels.
Comfort with AI-powered tools to accelerate market analysis, competitive intelligence, and GTM planning.
Travel up to 25% as needed for field engagement, partner events, and executive alignment.
Product Marketing M6 - The typical base pay range for this role across the U.S. is USD $155,800.00 - $277,200.00 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $202,400.00 - $303,600.00 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**