Meta is seeking a senior Communications Manager to lead our communications strategy in Thailand. This full-time role is critical to shaping Meta's public narrative, protecting our reputation, and driving business impact in one of our most strategically important markets in Southeast Asia. The ideal candidate is a strategic, data-driven communications leader with deep expertise in the Thai media and digital landscape. They bring a track record of operating at senior levels — advising leadership, navigating complex regulatory environments, and building impactful communications programs. This role reports to the Head of Communications, Southeast Asia and sits within the APAC Communications team.
Responsibilities
Own and drive the end-to-end communications strategy for Thailand, aligned to regional SEA and global priorities Serve as a member of the Thailand Leadership Team, embedding reputational considerations into business and product decisions Build trusted partnerships with cross-functional teams — including Policy, Legal, Marketing, Product, and Business — to align on communications strategy Lead rapid-response communications on complex crises, regulatory issues, and reputational incidents — triaging, coordinating cross-functionally, and advising on posture Develop and maintain country-specific crisis playbooks, scenario plans, and spokesperson readiness Develop and execute proactive narratives around Meta's business impact (commerce, messaging, AI innovation), trust & safety investments, and creator ecosystem — defending and growing Meta's position in a competitive market Translate complex product and policy developments into compelling stories for local audiences Design and lead social-first communications strategies, using Meta's owned social channels as primary storytelling platforms — not afterthoughts Champion a metrics-driven approach to communications: use data and metrics to inform strategy, optimize campaigns, and demonstrate impact to leadership Actively experiment with AI tools and workflows to improve communications efficiency, content production, media monitoring, and reporting Build and maintain deep, trust-based relationships with tier-1 media, digital publishers, creators, and opinion leaders in Thailand Proactively shape narratives with media through briefings, op-eds, exclusive access, and thought leadership placements Manage agency partnerships and local vendor relationships for maximum impact and efficiency
Qualifications
Experience managing PR agencies and cross-functional stakeholder relationships Exceptional judgment, creativity, and ability to thrive in ambiguity Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a relevant field, or equivalent qualification Proven expertise in social media & creator strategy — using owned social channels as a core communications tool, not just amplification Strong data literacy — comfort with metrics, measurement frameworks, and using data to inform and optimize communications decisions Demonstrated experience developing and executing communications strategies that deliver measurable business outcomes Deep, well-established relationships with Thai media and proven media relations expertise Track record of advising senior leadership on reputational risk and strategic communications decisions Experience working with creators and influencers to build authentic, locally relevant communications campaigns Fluency in Thai and English (written and spoken) — required 10+ years of professional experience in communications, with a mix of agency and in-house backgrounds preferred Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience in the technology industry or at a global platform company Background in managing communications during regulatory or policy-driven moments Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Demonstrated interest in AI and experience experimenting with AI-powered communications tools or workflows Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience supporting or advising C-suite / country leadership on public positioning Experience building creator programs or creator-led communications strategies from scratch Familiarity with Meta's products and the Thai/Southeast Asian digital ecosystem Comfort operating in regional or matrixed team structures Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies