Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the International Marketing (IM) organization at Meta that focuses on accelerating company results by unlocking the full potential of markets outside North America. We deliver these results by activating local experiences at a global scale, leveraging our expertise across business, consumer, and creator audiences. This role will be responsible for leading the strategic development and execution of marketing initiatives that support and build our brand and reputation amongst consumers across a variety of channels. This is a highly cross-functional role working in close collaboration with key regional and global cross-functional teams, including the Product, Policy, Marketing Insights & Analytics, Media, Creator and Business Marketing teams, as well as Creative and Media Agencies. You will be expected to apply analytical rigor, nuanced understanding of consumer insights, along with the right mix of brand and product proof-points to develop effective marketing campaigns that deliver on stated goals. You will also be expected to foster the utilization of emerging technologies to further increase impact, scale, and time to market.
Responsibilities
Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer sentiment and behavior Define and manage comprehensive outbound marketing strategy and planning including audience identification, market sizing, media and communications plan, roll-out strategy, and integration with communications Closely collaborate with cross-functional stakeholders to deliver high-quality marketing campaigns and programs that integrate tightly with Creator, Business, and Product Marketing teams Partner with our Media, Insights and Analytics partners to build frameworks for testing across the marketing funnel and across channels to drive consumer perception and engagement Work closely with brand strategy, creative, and media teams to bring strategy to life through quality creative development & deployment Ensure the right level of alignment, consistency and flexibility in approach across regional and global teams, with the goal of scaling impact while meeting market-specific needs
Qualifications
10+ years of consumer-facing marketing experience at Consumer Tech/Product companies Demonstrated experience developing and executing insight-based data-informed integrated marketing campaigns that drove quantitative results at local and/or global levels Highly collaborative and adept at influencing cross-functional teams effectively, internally as well as at external partners and agencies Proven experience working effectively in a dynamic, iterative environment and demonstrated flexibility between high-level strategic thinking and detail-oriented project management and execution Proven track record communicating, presenting, and successfully influencing internal & external stakeholders Bachelor's Degree in Business, Marketing or Related discipline Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies MBA from an accredited university Experience working internationally on global brands Professional working fluency in multiple local languages to ensure our communication correctly delivers the intended message