Consumer Music Marketing Lead

ElevenLabs ElevenLabs · AI Frontier · United Kingdom · Growth

This role is for a Growth Marketing Lead for Eleven Music, an AI-powered music creation platform. The individual will be responsible for driving user acquisition, activation, retention, and monetization globally. This involves developing and scaling growth strategies across paid marketing, SEO/ASO, lifecycle marketing, and subscription campaigns. The role requires cross-functional collaboration with Growth, Engineering, and Partnerships teams, and a data-driven approach to marketing strategy and user understanding. The company emphasizes an AI-first approach across all functions.

What you'd actually do

  1. drive increased user acquisition, activation, retention, and monetization for Eleven Music
  2. developing and scaling the product’s growth in markets globally, including user acquisition, paid marketing, SEO and ASO, lifecycle marketing (email/push), internationalization, and subscription campaigns
  3. work cross-functionally with Growth, Engineering, and Partnerships teams to deliver growth outcomes
  4. develop data analyses to better inform marketing strategies, understand users, and drive lasting growth

Skills

Required

  • experience building and scaling consumer products from the ground up
  • highly motivated and driven individual with a strong work ethic
  • analytical, efficient, and strive on solving complex challenges with a first principles mindset
  • Consistently strive for excellence, delivering high-quality work quickly and exceeding expectations
  • Take initiative and work autonomously from day one, prioritizing learning and contribution while leaving ego aside

Nice to have

  • background in scaling consumer apps
  • passionate about AI combined with consumer apps, audio, music, and media

What the JD emphasized

  • scaling consumer products from the ground up
  • scaling consumer apps