Content Designer III

Expedia Expedia · Hospitality · Seattle, WA

This role is for a Content Designer III at Expedia Group, focusing on developing product content strategies, blending UX writing with storytelling, and taking a content-first approach to end-to-end experience design. The role involves creating content solutions for various product use cases, applying information architecture methods, auditing and structuring content, partnering with product and research teams, and driving content tests. The ideal candidate will use insights and business analytics to inform content solutions and improve accessibility, inclusion, readability, and translatability of product content. While the role mentions leveraging AI to create content faster, the core responsibilities are in content design and strategy, not AI/ML model development.

What you'd actually do

  1. Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions – from onboarding and in-app education to transactional flows and push notifications.
  2. Apply solid information architecture methods (such as content modeling and mapping) and UI frameworks to design scalable content solutions.
  3. Audit, analyze, structure, create, and present compelling UX content throughout the product experience.
  4. Partner across product and research teams using human-centered design methods to drive content tests that measurably improve the traveler experience, and identify, log, prioritize, and resolve content bugs across the portfolio.
  5. Apply a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty programme across all product areas.

Skills

Required

  • UX Writing
  • content audits and analysis
  • content mapping and modeling
  • information architecture
  • content planning and sourcing
  • conversational design
  • storytelling
  • human-centered design (HCD) practices

Nice to have

  • Experience taking a thoughtful, empathetic, and inclusive approach