Content Marketing Specialist

Tailscale Tailscale · Enterprise · Remote · Marketing

Content Marketing Specialist for Tailscale, a company building secure interconnectivity software. The role focuses on transforming product positioning into content for a technical audience, collaborating with various teams, and becoming an expert on users. Responsibilities include creating landing pages, one-pagers, case studies, white papers, blog posts, and ad copy to position Tailscale as a thought leader in networking and security. Requires strong writing background, fluency in technical subjects like networking and Kubernetes, and experience with B2B/enterprise technology.

What you'd actually do

  1. Participate in the development and refinement of product positioning and messaging, then synthesize it into effective content for a technical audience.
  2. Collaborate with sales, product marketing, growth marketing, web development, design, and more to identify, develop, and produce effective content.
  3. Become an expert on our users and customers, understanding who they are, their pain points, etc.
  4. Create purposeful content that convinces and helps drive sales, including but not limited to: landing pages, one-pagers, case studies, slide decks, white papers, blog posts, ad copy, and more.
  5. Position Tailscale as a thought leader in networking and security, and increase awareness of these issues through impactful content.

Skills

Required

  • strong writing background
  • fluency in the tech industry
  • highly technical subject matters like networking, Kubernetes, etc.
  • Experience with solutions at B2B or enterprise technology companies
  • Experience with networking or security products used in SaaS or cloud environments
  • proven track record of collaborating with marketing, product marketing, sales enablement, product management, or a related field
  • Impeccable writing and editing skills
  • Ability to adhere to an overall content strategy, product messaging, and product positioning
  • Comfortable working on multiple work streams simultaneously
  • Experience with on-page SEO and AEO optimization
  • Excellent people skills
  • ability to communicate and negotiate effectively

Nice to have

  • comfortable working asynchronously
  • thrives in ambiguity

What the JD emphasized

  • technical audience
  • technical features
  • technical subject matters