Content Operations Specialist

AppLovin AppLovin · Media · Singapore · Platform Engineering

This role focuses on content operations for a global consumer-facing feed product. Responsibilities include designing content strategy, producing visual and video content, managing content suppliers, analyzing performance data, and collaborating with product/engineering teams. The goal is to build a content foundation that drives user engagement and retention.

What you'd actually do

  1. Design and execute the content strategy for a global feed product—balancing localization with scalability.
  2. Produce and oversee high-quality visual and video content tailored for feed consumption and engagement.
  3. Source, onboard, and manage relationships with content suppliers, creators, and licensing partners across regions.
  4. Analyze content performance data to iterate on formats, topics, and sourcing approaches.
  5. Collaborate with product, engineering, and design teams to integrate content insights into feed ranking, personalization, and creator tools.

Skills

Required

  • 3+ years of experience in content operations, creator partnerships, or media production
  • Experience negotiating with and managing content suppliers, agencies, or freelance creators
  • Globally minded—you understand cultural nuances in content consumption and can adapt strategies regionally.
  • A natural collaborator who can work across product, marketing, legal, and external partners.

Nice to have

  • Portfolio or examples of content produced or managed for consumer audiences
  • Data-informed and comfortable using analytics to guide content decisions
  • Experience with engagement metrics, A/B testing, or content CMS tools
  • Passionate about how content ecosystems work and excited to build one from an early stage.