Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
The digital experience and merchandising team defines and evolves the future of e-commerce strategy and customer experience for our online platforms. We focus on crafting innovative and engaging consumer journeys that drive discovery, consideration, and conversion. As part of the team, you’ll help shape forward-looking pilots and initiatives, while continuously optimizing the current digital shopping experience. Together, we aim to build best-in-class experiences that resonate with our customers and lead the way in commerce innovation.
Description
This role will shape the strategic vision for livestream commerce and content innovation, creating new shopping experiences and evolving the customer journey for China’s digital consumer. Help us lead some of our most forward-looking e-commerce initiatives, driving end-to-end planning and execution of integrated content and campaign strategies. This role will define strategic priorities, accelerate business growth, and reimagine how consumers discover and purchase through content.
Responsibilities
Develop, manage, and socialize content-driven commerce strategies from ideation through execution, including livestream formats, editorial storytelling, and interactive campaigns. Innovate new campaign concepts that drive consumer interest and deepen engagement with our products and services with key products and brands through content. Build immersive content experiences that shape how customers discover, connect with, and shop for products in a livestream environment. Identify and define unique brand tones and livestream styles that align with brand identity while resonating with platform culture and consumer preferences. Build content calendar in alignment with internal cross functional teams, ensure seamless execution in close partnership with internal teams and agencies. Align content programming with key objectives, track content performance and optimize content based on data-driven insights to maximize impact.
Minimum Qualifications
4+ years of experience in e-commerce, marketing, or content-related roles, with a strong track record of driving customer-centric initiatives. Proven experience in developing and executing end-to-end content development — including planning, scripting, production guidance, and post-performance review Familiarity with China’s digital ecosystem and consumer behavior, especially in the context of e-commerce. Bilingual proficiency in Mandarin and English.
Preferred Qualifications
Exceptional storytelling, communication, and presentation skills, with the ability to craft compelling narratives that inspire action Hands-on experience leading e-commerce initiatives or large-scale digital events, from strategy to execution Strong background in e-commerce and marketing, with an understanding of brand-building in a digital-first environment Experience working within or closely with creative agencies, with the ability to bridge creative vision and business objectives Demonstrates Apple’s values of inclusion and diversity. BA/BS degree
Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
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