Content Strategist, Gtech Users and Products

Google Google · Big Tech · Sunnyvale, CA +1

This role focuses on designing and managing content strategy for user help and support across various channels, including knowledge bases for customer care agents. It involves collaborating with stakeholders, optimizing content, and measuring effectiveness. The role also requires driving and moderating AI-enabled content creation tools, providing feedback to technical teams, and staying updated on best practices for AI consumption of information.

What you'd actually do

  1. Design support content experiences for users, aligned with product goals and informed by customer knowledge, competitor/industry data, technical capabilities and journey insights.
  2. Ensure creation and delivery of accurate, effective, high-quality content for all supported channels across locales; drive prompts and moderate output of AI-enabled content creation or publishing tools. Draft and publish content in exception cases where needed; provide feedback to technical teams to help improve functionality and efficiency of AI content drafting tools.
  3. Stay up-to-date on best practices for “source-of-truth” information structure for consumption by AI tools
  4. Collaborate with stakeholders for content project management and approvals; advocate for users with senior product support partners and product managers/engineers.
  5. Optimize content and associated workflows/multimedia. Measure and report on effectiveness of support content experiences.

Skills

Required

  • content strategy
  • knowledge management
  • knowledge design
  • project management
  • program management
  • design support content experiences
  • customer knowledge
  • technical capabilities
  • journey insights
  • content creation
  • content publishing
  • stakeholder collaboration
  • content project management
  • content approvals
  • user advocacy
  • content optimization
  • workflow optimization
  • multimedia optimization
  • effectiveness measurement
  • effectiveness reporting

Nice to have

  • building strategic content plans
  • analyzing metrics
  • reporting on content effectiveness
  • distilling technically complex features
  • distilling cross-product features
  • distilling user issues
  • generative AI tools
  • using analytics to identify gaps
  • iterating on existing content
  • generating new content
  • HTML
  • content management systems
  • taxonomy
  • UX design principles
  • influencing senior stakeholders
  • communicating with cross-functional teams
  • collaborating with cross-functional teams

What the JD emphasized

  • AI-enabled content creation
  • AI content drafting tools
  • source-of-truth information structure for consumption by AI tools
  • generative AI tools to draft content