Copy Lead, Enterprise

Anthropic Anthropic · AI Frontier · San Francisco, CA · Marketing & Brand

Anthropic is seeking a Copy Lead, Enterprise to define how the company speaks to enterprise audiences. This role will partner with the Art Director, Enterprise and the broader enterprise creative team to concept and write across various channels including campaigns, solutions pages, events, content, and performance marketing. The Copy Lead will also work with the Head of Copy to evolve Anthropic's voice and tone guidelines for enterprise audiences, contributing to the broader writing system. The role requires strong B2B campaign development and copywriting experience, conceptual thinking, and the ability to manage multiple workstreams.

What you'd actually do

  1. Write across the full enterprise marketing spectrum — integrated campaigns, industry solutions and product pages, event collateral, and performance marketing — adapting tone and format to each while keeping the voice consistent.
  2. Concept campaigns alongside art directors and the Art Director, Enterprise, bringing ideas to the table and representing your work with skilled executive presence.
  3. Translate complex product capabilities and customer outcomes into language that’s clear, specific, and actually interesting to read.
  4. Partner with enterprise marketing to turn business goals and audience insight into copy that works for the brand and for the funnel.
  5. Work with the Head of Copy to evolve voice and tone guidelines, using enterprise work as a proving ground for how the brand voice stretches across audiences.

Skills

Required

  • B2B campaign development
  • copywriting
  • conceptual thinking
  • writing for enterprise, B2B, and developer audiences
  • voice and tone guidelines development

Nice to have

  • experience with AI tools
  • scriptwriting
  • product copy
  • UX copy
  • social media copy
  • event copy
  • performance marketing copy

What the JD emphasized

  • 10+ years experience in breakthrough B2B and B2B-adjacent campaign development and copywriting
  • portfolio with range
  • written for enterprise, B2B, and developer audiences
  • Care about voice as a system