ROLE SUMMARY
Reporting to the Marketing Lead – Oncology, the Country Brand Manager is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch. The CBM owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. CBM is responsible for driving financial performance and management of franchise A&P, identify market opportunities, and actions designed to increase market share and prepare the market launches. Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment. Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies.
ROLE RESPONSIBILITIES
Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end. This will include the existing portfolio and launch preparations for new assets or indication, if any
Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences leveraging on omnichannel approach to meet local market needs.
Leads the cross functional brand/category team and is accountable for its effectiveness and performance
Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company
Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
Accountable for developing the organizational capabilities necessary to execute the strategic plan.
Responsible for the P&L of the brands / portfolio, including revenue and forecasts.
Leading the development of the strategic trademark plan and align recommendations with the global team and executive management.
Identify new market opportunities by reviewing research, creating studies, analyzing investments, and global alignment with the company directives.
Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines.
Direct and follow up the interface with the various areas of the company, such as: plant, sales force, regulatory, market intelligence, medical, legal, finance, etc. in order to inform, seek and/or solve issues relating to products that may be under its responsibility.
Operate independently within defined guidelines and comply with industry Code of Conduct and Country annex (SOP).
QUALIFICATIONS
Strong track record of marketing experience within the healthcare industry, pharmaceutical management roles, and experience in multi-channel/omnichannel marketing would be an added advantage.
Bachelor's Degree or equivalent required, Master's degree preferred.
Strategic and innovative thinker and able to anticipate future needs.
Collaborative approach to matrix relationships to lead, develop and execute strategies with commercial and non-commercial functions internally is required.
Have HCP/patient focused mindset with a broad understanding of healthcare, and pharmaceutical environment to shape market and brand strategies to meet HCPs/patients’ needs.
Excellent verbal and written communications skills.
Ability to persuade, negotiate or influence others without authority.
Fluency in written and spoken English.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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