Country Lead – Benelux & France

Whoop · Consumer · Belgium +1 · Marketing

WHOOP is hiring a Country Lead for Benelux & France to drive brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. The Country Lead will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.

What you'd actually do

Serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region.
Connect global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market.
Act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.

Skills

Required

Brand leadership
Market strategy
Cross-functional collaboration
Partnership management
Communication

Nice to have

Experience in the Benelux & France markets
Understanding of the health and performance industry

Read full job description

At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.

RESPONSIBILITIES:

QUALIFICATIONS:

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.