Creative Coordinator (video Producer)

Caterpillar Caterpillar · Industrial · Peoria, IL

This role is for a Creative Coordinator (Video Producer) at Caterpillar, responsible for producing graphic designs, photographs, audio, and video for various communication materials. The role involves interpreting customer needs, developing creative ideas, and adhering to brand guidelines to increase public engagement. It requires a degree in graphic design, multimedia, or video production, with a focus on customer satisfaction, creativity, and effective communication.

What you'd actually do

  1. Create informative and entertaining graphics, photographs, audio, video, and other visual elements for visual communication media within the field.
  2. Interprets customers' project needs into feasible creative ideas and information; provides recommendations in the creative production process.
  3. Participates in the collection of customer needs for creative work and gives suggestions on the implementation of strategic plans for creative execution.
  4. Adhere to the company’s brand voice and appeal to the target audience to increase public engagement

Skills

Required

  • Associate’s or technical degree, preferably in graphic design, multimedia or video production
  • Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  • Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Nice to have

  • Graphic design experience