We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be experienced in aligning creative direction with business goals and performance outcomes with a proven track record in developing performance-focused creative concepts. You will guide teams, agencies, and/or production partners in a fast-paced, iterative, unstructured environment and be willing to contribute directly to hands-on creative work when necessary to do the work when necessary
Responsibilities
Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy Leverages historical campaign performance and trends to inform future creative decisions Works with AI and Gen AI tools for creative ideation and production Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work Inspire, enable, and energize an high-performing creative team, and cultivate a creative work environment
Qualifications
12+ years of experience in creative direction, advertising, marketing, or editorial leadership Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results Experience working with data and insights Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels Demonstrated experience in collaborating effectively with external agencies and cross-functional teams Experience problem-solving and thinking strategically for advertising campaigns Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly Experience in developing direct response creative Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience with After Effects, Premiere, and Media Encoder Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)