Creative Director, Marketing

Duolingo Duolingo · Consumer · London, United Kingdom +1 · Marketing and Communications

Creative Director for Duolingo's brand building and marketing efforts, leading a team to deliver high-impact work across campaigns, social, partnerships, and user acquisition. The role involves setting creative vision, guiding execution, and collaborating with various teams to build an iconic brand with measurable business impact.

What you'd actually do

  1. Drive all creative work in the Marketing function, ensuring it consistently ladders up to the company strategy and moves key brand and business metrics.
  2. Lead, mentor, and grow a team of creatives; set a high bar for craft, narrative, and taste while creating space for diverse voices and experimentation.
  3. Turn great ideas into end‑to‑end campaign concepts; guide direction across channels (social, video, experiential, partnerships), from insight to execution.
  4. Partner with Brand Marketing to shape briefs, make strategic trade‑offs, and deliver work that’s part of culture and drives brand love and growth.
  5. Partner with Growth Marketing to build a performance marketing creative studio enabling our user acquisition efforts across the globe.

Skills

Required

  • Brand building
  • Marketing strategy
  • Creative direction
  • Team leadership
  • Campaign development
  • Social media strategy
  • Partnership management
  • User acquisition
  • Performance marketing
  • Agency management
  • Communication skills
  • Feedback skills

Nice to have

  • IP-led brands experience
  • Global brand experience
  • Portfolio demonstrating world-class craft and storytelling
  • Deep familiarity with social media and creator ecosystems
  • Experience establishing clear creative operating mechanisms

What the JD emphasized

  • 12+ years in brand/creative roles with significant time leading other creative leaders
  • proven success shipping integrated campaigns across a wide range of budgets at a high bar
  • Demonstrated ability to set vision, influence senior stakeholders, and connect creative decisions to strategy, KPIs, and ROI
  • A track record of turning insights into iconic, culture‑driving ideas and guiding multi‑disciplinary teams from concept to launch
  • Experience managing agencies and external partners across markets, with a reputation for raising quality and speed