Meta is seeking a Creative Director to lead brand expression and visual strategy for meta.com, our flagship global e-commerce destination. This role sits at the intersection of brand storytelling, conversion-optimized e-commerce, visual expression, and AI innovation, with a focus on Go-to-Market (GTM) efforts. You will partner with product designers, content designers, industrial designers, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences for our expanding hardware portfolio. You will ensure that meta.com is not just a transactional storefront, but a compelling, immersive destination that effectively showcases the value and capabilities of our products. You understand how to balance compelling creative with conversion. You are focused on execution quality, deeply understand the e-commerce funnel, and are experienced in integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.
Responsibilities
Drive creative development for GTM experiences across the site, including campaign landing pages, launches, seasonal stories, promotions, and merchandising narratives that translate strategy into engaging, feature-rich customer experiences Partner with product management, design, and marketing teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels Define and evolve a cohesive creative vision that balances premium brand expression with usability, accessibility, and commerce performance Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems applied to e-commerce Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into simple, compelling solutions Create, inspire, and sustain a culture of excellence with a focus on craft and quality of the work Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression and improve the customer shopping journey Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen commerce needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions Lead the development of localized creative for multiple global markets, ensuring that it feels relevant and useful
Qualifications
10+ years of experience in creative direction, interaction design, UX, and visual design with proficiency designing for web and mobile 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles Knowledge of design principles related to design systems and brand and how they can inform UX, UI, communication hierarchy, information architecture, and user flows Experience working across various styles and mediums including photography/art direction, motion/animation, and interaction design Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions Experience managing multiple concurrent projects with competing deadlines, including independent time management, task prioritization, and adapting to shifting requirements Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies