At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
Our unique culture drives our approach to innovation, and our small, focused product teams empower individuals to make a big impact. We strongly believe that a diversity of experiences and backgrounds leads to a better environment for our employees and better products for our customers.
Location:
Los Gatos, CA, Los Angeles, CA, or Remote (within the US). Regular travel to Los Gatos and Los Angeles is required.
The Team
The Content Platform Operations & Publishing (CPOP) team sits at the intersection of AI and machine learning, the consumer experience and the Netflix Studio. We are an integral part of making the Netflix product experience feel personal and relevant by developing innovative approaches to how we promote, localize, and distribute our content. Our products impact both our members and the content creators, linguists, editors and executives who make our shows and films possible.
The Role
We’re seeking a Creative Evaluation Lead, Artwork with hands-on experience in artwork creation and a strong grasp of how AI is reshaping the image landscape to lead strategic initiatives that will transform our promotional artwork workflows. In this role, you will bridge creative, product, and technical teams to turn emerging AI capabilities into practical, scalable solutions—redefining how we create promotional artwork at scale to support our rapidly expanding content catalog.
This role truly blends art and science. It is critical to making AI production‑ready at Netflix—linking real creative production pain points, R&D, model evaluation, learning loops, and documentation into a cohesive system that helps teams reliably and confidently adopt AI‑first creative production.
Responsibilities include:
- Contribute to AI R&D and experimentation - Support R&D sprints on new AI models and evaluation methods by designing creative rubrics and defining standardized asset-level pass/fail criteria, using gold-standard creative references to enable scale annotation and QC.
- Evaluate and improve AI model outputs - Oversee annotators in QCing model outputs, driving alignment on creative standards, and synthesizing findings into clear creative decisions for model improvements.
- Leverage AI solutions on content launches - Execute AI solutions within active fulfillment workflows to create promotional assets for content launches, ensuring reliability, quality, and scalability.
- Build and maintain a creative learning loop - Establish feedback loops by identifying patterns in human intervention during live asset fulfillment to inform model improvement opportunities.
- Translate creative needs into AI opportunities - Partner with creative fulfillment teams to turn real creative production pain points into potential AI opportunities, collaborating with Product Managers to shape them into product concepts and requirements.
- Lead training and maintain living documentation - Responsible for annotator and end user training. Own up-to-date training documentation on all AI model capabilities to enable effective, scalable AI use across the organization.
- Stay ahead of the AI landscape - Track external developments in AI for imagery and adjacent AI fields, synthesize relevant trends, and recommend how they should inform our workflows and long-term strategy.
What We’re Looking For:
If you thrive at the intersection of AI technology and entertainment, and are excited to shape the future of promotional asset development through innovation while rolling up your creative sleeves, we’d love to hear from you!
Qualifications:
7+ years of hands-on professional creative making experience with a focus on artwork, ideally in product, marketing, entertainment, gaming, or related fields.
Strong portfolio of video creative demonstrating craft (composition, color, typography, etc) and ability to work with brand or creative constraints.
Familiarity with AI image and/or video tools (e.g., Runway, Midjourney, DALL·E, Stable Diffusion, Firefly, Leonardo) and how they’re used in creative workflows.
Experience creating or contributing to artwork style guides and templates (key art, social, title treatments, etc).
Experience with QC processes for artwork assets (creative quality, brand consistency, technical checks)
Skills and Competencies:
- Blending Art and Science - Understands how strong artwork assets are made and can also translate quantitative findings into clear creative diagnoses.
- Strong Communication - Able to articulate why a creative asset works or doesn’t, and explain it clearly in a way that resonates with both creative and technical stakeholders.
- Cross-Discipline Collaboration - Comfortable working closely with Product Management, Operations, Creative, and Data Science and Engineering teams.
- Systems Mindset - Interest in improving models and workflows, not just individual artwork assets. A passion for scaling creative production.
- Hands-on Mentality - Willingness to roll up your sleeves and do what’s needed to move work forward.
- Agility and Adaptability - Comfortable working in fast-paced, iterative, data-driven environments with evolving tools and incomplete information.
- Detail-Oriented - Sharp eye for inconsistencies, errors, and off-brand elements.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $210,000.00 - $330,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.