Creative Lead - Retail Engagement, Marketing & Merchandising

Apple Apple · Big Tech · Shanghai, Shanghai, China · Corporate Functions

Creative Lead for Apple Retail Engagement, Marketing & Merchandising in China, responsible for leading a content studio, developing programs and campaigns, and creating content across digital platforms. The role involves managing internal teams and external partners, ensuring content aligns with business and cultural nuances, and translating ideas into tangible realities.

What you'd actually do

  1. Lead a content studio that includes an internal team + Agency partners
  2. Stay connected to the business, the culture, and the nuances of Apple Retail
  3. Respond to strategic and editorial goals with creative solutions
  4. Develop ideas into prototypes, and deliver excellence in final work
  5. Absorb feedback, question assumptions, and articulate your point of view

Skills

Required

  • Campaigns & social content creation
  • Team leadership
  • Design
  • Video production
  • Copywriting
  • Typography
  • Creativity
  • Content production process
  • Concept development
  • Strategy
  • Craftsmanship
  • Social media content optimization

Nice to have

  • Apple ecosystem expertise
  • Translating complexity into clear, compelling work
  • AI workflows
  • User-centric design
  • Visionary mindset
  • Attention to detail
  • Strong design aesthetic
  • Understanding of Apple's brand values

What the JD emphasized

  • 10+ years experience creating campaigns & social content - directing & leading a team
  • Portfolio demonstrating expertise in design, video, copy, type, and creativity
  • Deep experience overseeing the making process from idea to execution
  • Proven ability to develop original concepts, balancing strategy & high-level craft
  • Deep understanding of creating and optimizing content for social media