Creative is the largest driver of campaign ROI, and the rise of AI is fundamentally reshaping the creative landscape. Creative is critical to accelerating business growth for Google and a pivotal opportunity for advertisers and the creative tech partner ecosystem. Creators are the magical part of YouTube – setting trends and shaping culture, engaging fans across both short and long form content, and driving purchase intent. These advancements have fueled a proliferation of creative solutions.
In this role, you will be a driving force behind the development and execution of innovative creative strategies and solutions for our most strategic clients. You will serve as a creative consultant, leveraging creative AI to influence marketing leadership and shaping brands and creator ads strategies aligned with advertiser marketing objectives.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Deliver white-glove creative services and drive creative diagnostics assessments and recommendations, demonstrating the impact on marketing outcomes.
- Act as a consultant for marketing and creative leaders, effectively presenting and articulating complex creative concepts and solutions in a compelling and persuasive manner.
- Partner closely with sales, product, global and regional creative works, marketing, and YouTube partnerships teams to ensure seamless execution and delivery of creative initiatives.
- Translate creative experimentation into measurable business outcomes aligned with customer KPIs and Google’s OKRs.
- Monitor and track client-partner projects to ensure they remain on schedule, meet quality standards, and deliver on KPIs.
Qualifications
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in a creative role within an advertising agency, in-house creative team, digital media company, or a similar environment.
- Experience working with digital organizations.
- Experience identifying and recommending ways to improve product and customer strategy.
Preferred qualifications:
- Experience identifying and recommending scalable solutions to improve customer strategy, and working with senior leadership.
- Experience in Google and YouTube’s ad solutions and value proposition in the market, with a specialization in creative ads products and generative AI.
- Expertise in the creative development process and the creative ecosystem.
- Deep understanding of digital platforms, advertising technologies, and content formats (e.g., video, interactive experiences, social media, AI-driven creative).
- Exceptional communication, presentation, and collaboration skills, with the ability to influence and build strong relationships with stakeholders.