Meta's Creative Shop is looking for a Creative Strategist to lead creative excellence across Central and Eastern Europe (CEE). In this role, you will partner with advertisers and agencies across the region to develop effective creative strategies that drive measurable business outcomes on Meta's family of apps and platforms. You will translate audience insights, platform capabilities, and brand objectives into compelling creative frameworks that help partners unlock the full potential of Meta's advertising ecosystem.
Responsibilities
Develop and deliver creative strategies for advertisers across the CEE region, grounded in platform-specific insights and audience behavior on Meta's family of apps Partner with sales and client solutions teams to consult on creative briefs, campaign concepts, and cross-format storytelling approaches spanning video, static, Stories, Reels, and emerging ad formats Analyze creative performance data to identify trends, surface actionable insights, and translate findings into recommendations that improve campaign effectiveness Produce and present creative thought leadership materials, including trend reports, creative playbooks, and case studies tailored to CEE market dynamics Collaborate with cross-functional partners including product marketing, measurement, and research teams to align creative strategy with platform innovation and business priorities Leverage AI-integrated workflows and Meta's creative tools to accelerate ideation, prototype concepts, and scale creative solutions for advertisers Engage regional stakeholders and agency partners to build lasting relationships and position Meta's Creative Shop as a trusted creative authority in the CEE market Contribute to team-level goals by identifying priority opportunities, sharing learnings across markets, and helping shape the regional creative strategy roadmap Adapt global creative frameworks and best practices to reflect the cultural nuances, consumer behaviors, and media landscapes unique to CEE markets
Qualifications
2+ years of experience in creative strategy, creative consulting, or brand creative development within an advertising agency, media platform, or in-house creative team Experience developing creative strategies for paid social or digital advertising campaigns across video, mobile, and multi-format environments Experience translating performance data and audience insights into actionable creative recommendations for brand or agency partners Experience communicating creative concepts and strategic recommendations to stakeholders across varying levels of seniority Experience adapting creative approaches to reflect distinct cultural contexts or regional market differences Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience working with or consulting for advertisers in CEE markets, with familiarity in the region's media landscape and consumer behavior Proficiency in one or more CEE languages (Polish, Ukrainian, etc.) is a plus for engaging directly with regional clients and agency partners Experience using AI tools to accelerate creative ideation, content development, or strategic analysis workflows Familiarity with Meta's advertising products, creative formats, and measurement tools across Facebook, Instagram, and WhatsApp