Creative Strategy Senior Manager

Verizon Verizon · Telecom · New York, NY

Creative Strategy Senior Manager at Verizon responsible for leading end-to-end marketing strategy, creative communications development, and execution for consumer and brand national campaigns. This role involves collaborating with internal teams and external agencies to manage the creative process from briefing to production, ensuring adherence to brand standards and channel best practices. Responsibilities include driving creative deliverables across various channels (TVC, OLV, Audio, OOH, Print, Social, Experiential), providing strategic recommendations, managing timelines and budgets, and researching trends.

What you'd actually do

  1. Driving the day-to-day development and execution of creative deliverables/initiatives including: TVC/OLV, Audio, OOH, Print, OLA, Social, Experiential support, alongside a holistic Campaign Toolkit.
  2. Reviewing all creative assets and providing strategic recommendations to enhance the work, while ensuring adherence to brand standards and channel best practices.
  3. Delivering clear and insightful direction and guidance to internal creative teams and external agencies throughout the entire creative process.
  4. Facilitating the intake and collection of cross-organizational inputs into creative work and helping drive creative development against key review checkpoints.
  5. Working closely with Media teams, both internal and external, to ensure all deliverables are accurately developed and trafficked according to media plans.

Skills

Required

  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Experience working in a highly matrixed organization, or ad agency experience.
  • Experience with creative development across channels - TVC, OLV, Audio, Digital, Social, OOH, etc.

Nice to have

  • Ability to work independently and collaboratively, with a positive attitude and strong work ethic.
  • Excellent project management skills developed in a fast-paced and dynamic environment, with the ability to manage multiple priorities simultaneously.
  • Confident written and verbal communication skills, with the ability to effectively interface with peers and more senior teammates.
  • A passion for creativity and advertising.

What the JD emphasized

  • Experience working in a highly matrixed organization, or ad agency experience.