When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
What you’ll be doing...
Responsible for leading initiatives in the development and management of marketing plans, programs, and campaigns for Verizon Business' products and services, specifically Frontier Fiber. Responsible for developing, promoting, and communicating the company’s brand, products, and services to optimize business customer engagement. Responsible for the development, execution, and implementation of marketing strategy and/or marketing programs (e.g., marketing campaigns) to provide value to a specific target audience (Frontier Business Fiber); includes planning and implementing projects and programs that support marketing functions, working with advertising and sales, participating in developing pricing strategies, and/or monitoring market trends.
Accountabilities:
- Collaborates with others to determine the business needs and/or execute on the delivery of the organization's strategies and goals.
- Well-versed in all company products and able to understand how features and benefits fit into business customer needs; helps enable new product development, marketing plans and customer facing documentation.
- Designs and executes marketing campaigns.
- Owns and communicates marketing results and effectiveness of campaign and marketing programs by effectively monitoring and reporting on metrics and taking corrective actions to achieve marketing objectives.
- Works with team to design and implement marketing workflows to ensure that activities are aligned with company goals and priorities.
- Ensures communications effectiveness for internal and external audiences.
- Provides proactive marcom and marketing strategy support cross organization.
- Collaborates with key stakeholders.
You’ll help us understand markets and how businesses use our products and services. You will maintain our leadership position by anticipating business customer needs and shaping our future offerings to meet them. Your vision and leadership will help us realize what’s next for Verizon Business, by:
- Determining what business leaders really want.
- Testing out new ideas.
- Determining the upside and downside of the next thing.
- Telling us what the market says.
- Creating the story for our customers.
- Helping sellers tell the story of why this and why Verizon.
What we’re looking for...
Highly motivated demand marketer with a passion for results and a drive to exceed expectations. Love for analyzing and synthesizing data into actionable insights. Possess strong problem-solving skills and critical thinking, ability to conduct efficient meetings, and drive program timelines. Visionary thinker with the ability to distill big plans into key workstreams and roadmap actions to execute on the idea. Strong organizational, interpersonal, presentation, and communication skills. Strong navigation skills across complex situations to gain alignment on actions and interface with leadership.
You’ll need to have:
- Bachelor’s degree or four or more years of work experience.
- Four or more years of relevant experience required, demonstrated through one or a combination of work experience, or specialized training.
- Experience working with marketing research, research strategy, or consumer research methodologies.
Even better if you have one or more of the following:
- Master’s degree – better if you have an MBA.
- Digital experience of trends and key business drivers.
- Presented findings and insights targeted to what that audience cares about (up to the executive level).
- Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
- Balanced multiple priorities to meet deadlines in a dynamic environment.
- Designed custom research approaches to gain broader or deeper consumer and market insights.
- Translated market knowledge and strategy into compelling stories and tools for the sales team.
- Managed multiple competing priorities.
- Strong verbal and written communication skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.