Culture Editor

Synthesia Synthesia · Multimodal · New York, NY · Marketing

The role is for a Culture Editor at Synthesia, an AI video platform. The editor will shape the company's social media voice and narrative around AI, creativity, and the future of work, managing presence across multiple platforms and engaging with the community. The focus is on distribution and storytelling, not just social media posting.

What you'd actually do

  1. Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
  2. Shaping the social voice and narrative around AI, creativity, and the future of work
  3. Building a content calendar that has rhythm without losing soul
  4. Engaging with our community in a way that’s fun, thoughtful and real
  5. Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not

Skills

Required

  • Distribution strategy
  • Social media management
  • Content calendar creation
  • Community engagement
  • Trend analysis
  • Strong writing skills
  • Point of view and specific voice

Nice to have

  • Curiosity about AI and its impact on human creativity
  • Optimism about AI's role in making work more human
  • Instinct for what lands and why
  • Organizational skills
  • Ability to work independently

What the JD emphasized

  • AI and human creativity is one of the most consequential of our time
  • You think in _distribution_. You don't just ask "is this good?" You ask "who is this for, where will it land, and how do we get it there?"
  • You're genuinely curious about AI and what it means for human creativity and the future of work.