Customer Engagement Platform Manager

Johnson & Johnson Johnson & Johnson · Pharma · North Ryde, NSW, Australia

The Customer Engagement Platform Manager will lead the business ownership, adoption, and evolution of existing and next-generation field engagement platforms. This role focuses on integrating face-to-face and digital engagement into a cohesive customer experience, driving continuous digital experience evolution, and managing the collaboration between business partners and technical teams to define product requirements. The role involves defining product vision and roadmaps, enabling integrated customer experiences, driving adoption of scalable ways of working, establishing feedback loops for insights, leading local rollouts of new CRM and engagement capabilities, and owning business-side platform management.

What you'd actually do

  1. Own and evolve customer engagement platforms - defining clear product vision and roadmaps aligned to business priorities and enabling consistent, high quality data capture and usage.
  2. Enable integrated customer experiences across platforms and brands by leveraging platform capabilities to connect field and digital activity, supporting more structured, personalised, and effective customer interactions.
  3. Drive adoption and embed scalable ways of working, moving teams from ad hoc platform use to consistent, sustainable practices that improve engagement quality and execution excellence.
  4. Establish strong analytics and feedback loops, translating platform usage and engagement data into actionable insights that inform commercial decision making and drive continuous improvement.
  5. Lead local rollout, adoption and optimisation of the new CRM and engagement capabilities, partnering with regional teams to shape future capabilities and leading local rollout, change adoption, and optimisation.

Skills

Required

  • Experience working with customer engagement platforms/ CRM systems
  • Proven ability to translate business needs into practical use cases and improvements
  • Proven ability to drive adoption and change
  • Embedding new ways of working
  • Influencing stakeholders without direct authority
  • Strong prioritisation and problem-solving skills
  • Managing multiple platforms
  • Minimum of 3 years’ experience in product and/or platform management
  • Ability to influence, collaborate, and provide direction to regional partners and senior leadership through a matrix organization
  • Strong experience with partner management, collaboration, and leading performance improvement

Nice to have

  • Bachelor’s degree (or University equivalent)

What the JD emphasized

  • lead a critical CRM transformation
  • lead change across teams and functions
  • customer engagement platforms
  • next-generation field engagement platforms
  • digital experience evolution