Customer Marketing Manager

LangChain LangChain · Data AI · San Francisco, CA · Marketing

LangChain is seeking a Customer Marketing Manager to own customer storytelling, build advocacy programs, and drive pipeline generation. This role focuses on showcasing how customers are building agent systems in production using LangChain's platform. The ideal candidate will have experience in customer marketing, strong writing skills, comfort with technical customers, and a bias for shipping.

What you'd actually do

  1. Own the customer story pipeline end-to-end. Source customers, run the interviews, draft the narrative, and ship in multiple formats, including written case studies, videos, executive spotlights, conference talks, and podcasts.
  2. Build the reference and advocacy programs. You’ll equip sales with a relevant reference for any deal, and our best customers with a clear path to speak, write, and represent LangChain in the market.
  3. Get customers into our biggest moments. Product launches, events, analyst briefings, keynote stages, and press moments. You'll work with PMM to identify which customers belong in which moments, and you'll handle activation end-to-end.
  4. Turn customer stories into pipeline. Partner with sales to use customer stories where they can move deals, including talk tracks, account-specific reference matches, customer-led webinars, and proof points that help technical champions sell internally.
  5. Partner with field and community marketing to develop customer events and programs that build community. Founder dinners, customer roundtables, executive meetups, and hands-on workshops with our most engaged builders.

Skills

Required

  • 4-6+ years in customer marketing, product marketing, or customer-led content marketing
  • Track record of owning the customer story motion end-to-end
  • Experience building reference, advocacy, or customer-champion programs
  • Strong writing skills
  • Comfort with technical customers
  • Bias for volume and momentum without losing the bar on quality
  • Strong partner across functions
  • Genuine curiosity about what customers are building with agents
  • Use AI tools in your own workflow

Nice to have

  • Experience marketing developer tools, AI/ML infrastructure, or other technical platforms
  • Experience with launch motions
  • Comfort with multi-format production
  • Familiarity with the LLM/agent developer ecosystem
  • Experience working with both startup and enterprise customer segments

What the JD emphasized

  • customer story motion end-to-end
  • built reference, advocacy, or customer-champion programs from scratch
  • comfortable with technical customers
  • ship