Data/business Analyst - Wix Marketing

Wix Wix · Enterprise · Tel Aviv, Israel · Other

This role is for a Business Analyst within Wix Marketing, focusing on transforming data into actionable decisions. The analyst will define initiatives, measure impact, and provide recommendations through deep-dive analyses. A key aspect of the role involves leveraging Generative AI and LLMs to enhance data exploration and automate analysis. The role also includes designing and interpreting A/B tests, analyzing user funnels, and building automated tools and dashboards. The ideal candidate has 3+ years of experience in quantitative analysis, proficiency in SQL, and ideally experience with Python/R or AI/ML/LLMs for insights.

What you'd actually do

  1. Drive decision-making by defining initiatives, measuring impact, and providing proactive recommendations from deep-dive analyses
  2. Research, define, and rigorously analyze key metrics, understanding root causes and ensuring valid, actionable measurement using statistical methods
  3. Leverage Generative AI and Large Language Models to enhance data exploration, automate analysis, and accelerate insight generation
  4. Lead the design, execution, and interpretation of A/B tests and experiments, guiding product and marketing strategy
  5. Analyze complex user funnels and journeys to identify friction points and optimize paths for engagement and conversion
  6. Pioneer automated tools and build advanced dashboards to empower stakeholders with actionable insights and foster a data-fluent culture

Skills

Required

  • 3+ years of experience in quantitative analysis on large data sets
  • Proficient in SQL - writing, optimizing, and managing complex queries
  • Solid understanding of A/B testing methodologies and statistical principles for effective experiment design, execution, and interpretation

Nice to have

  • Python/R for advanced analysis
  • Leveraging AI/ML/LLMs for insights
  • Data visualization tools such as Tableau and Power BI