Data Measurement and Analytics Specialist (portuguese, English)

Google Google · Big Tech · São Paulo, State of São Paulo, Brazil

This role focuses on leveraging Google's advertising solutions to help businesses grow. The specialist will act as a hybrid generalist, bridging data architecture and statistical modeling to understand client business models, map data points, and implement statistical causal models to prove the ROI of Google Ads. The role involves orchestrating technical specialists and AI tools to ensure value delivery for clients, and working with large customer sales teams to drive business performance through Google's advertising solutions.

What you'd actually do

  1. Drive client business models and conversion events to optimal Google measurement solutions, solving data fragmentation.
  2. Establish a unified source of truth across Google Ads, Google Analytics (GA), and Google Marketing Platform (GMP) for clients.
  3. Design and execute statistical models and incrementality experiments (A/B testing, Geo-based) to prove media impact.
  4. Translate statistical outputs into clear business value, driving optimization, upsells, and value-based marketing decisions.
  5. Identify technical or investigative issues and effectively leverage AI solutions or specialized internal peers to execute.

Skills

Required

  • English and Portuguese fluency
  • media analytics
  • advertising sales
  • digital media and marketing
  • consulting
  • financial analysis
  • SQL
  • databases
  • automation techniques

Nice to have

  • mapping business models to data points and tracking architectures
  • business acumen
  • working with advertisers, agencies, or customers in a consulting capacity
  • leveraging Artificial Intelligence tools and orchestrating cross-functional technical specialists
  • design and execute effectiveness measurements, specifically focusing on causal impact, incremental lift, and A/B testing

What the JD emphasized

  • prove the true return on investment of Google Ads
  • prove media impact
  • AI solutions
  • AI tools