Data Science Senior Associate - Consumer Bank Marketing Analytics

JPMorgan Chase JPMorgan Chase · Banking · Columbus, OH +1 · Consumer & Community Banking

This role focuses on marketing analytics for a consumer bank, involving campaign measurement, A/B testing, and customer behavior analysis. It requires experience with statistical methods, SQL, and data visualization, with a preference for Tableau. The role uses AI-assisted tools but does not build AI models.

What you'd actually do

  1. Lead analytics strategy, planning, and execution for Chase First Banking marketing campaigns
  2. Deliver regular campaign performance measurement and reporting
  3. Conduct unstructured, ad hoc analyses of customer behavior and engagement
  4. Execute A/B and incrementality test readouts, including interpretation and recommendations
  5. Perform profitability, optimization, and return-on-investment analyses to inform investment decisions

Skills

Required

  • Bachelor’s degree in a quantitative discipline
  • 3+ years of experience applying statistical methods to real-world business problems
  • 3+ years of experience using SQL and at least one of the following: SAS, Python, or R
  • Demonstrated experience using AI-assisted development tools (e.g., GitHub Copilot, Claude Code, or similar) to accelerate analysis and code development
  • Experience using data visualization techniques for analysis and stakeholder-ready storytelling
  • Hands-on experience with A/B and incrementality testing methodologies, including experimental design, significance evaluation, and translating results into business recommendations
  • Experience with web analytics tools (e.g., Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • Strong written and verbal communication and presentation skills, with experience communicating effectively across levels and partner groups
  • Master’s degree in a quantitative discipline

Nice to have

  • Intellectual curiosity and motivation to build deep subject matter expertise in a focus area
  • Strategic thinking with an ability to stay anchored to measurable business goals
  • Strong organization skills with the ability to prioritize multiple workstreams effectively
  • Strong relationship-building skills and comfort partnering with key stakeholders
  • Tableau

What the JD emphasized

  • AI-assisted development tools