Data Scientist - Growth Analytics (performance Marketing)

Spotify Spotify · Consumer · New York, NY · Operations and Strategy

Data Scientist role focused on performance marketing and growth strategy for Spotify. The role involves developing models, designing experiments, and measuring the impact of marketing investments to guide budget allocation and optimize spend. It requires collaboration with cross-functional teams and business partners to drive efficient growth.

What you'd actually do

  1. Develop data-driven strategies to drive the growth of Spotify users and subscribers, with a focus on performance marketing
  2. Refine attribution practices and define robust, data-backed methods to measure the incremental impact of marketing spend
  3. Partner with third-party advertising platforms and agencies to design and implement comprehensive experiments and lift studies
  4. Contribute to annual and quarterly planning through impact forecasting, budget allocation and scenario modelling
  5. Build scalable data pipelines and dashboards to track marketing efficiency and Global business performance

Skills

Required

  • 3+ years synthesizing insights from data using tools such as Python/R and SQL
  • Hands-on experience supporting marketing organizations with their paid media strategy, including running and analyzing incrementality tests on platforms like Meta, Google and TikTok
  • Proven experience building advanced models to understand and optimise paid media campaigns
  • Skilled at collaborating with business partners to measure the impact of marketing initiatives and presenting those findings in coherent recommendations
  • Intellectually curious, creative, and diligent
  • background in Computer Science, Statistics, Engineering or other relevant field

What the JD emphasized

  • running and analyzing incrementality tests on platforms like Meta, Google and TikTok
  • building advanced models to understand and optimise paid media campaigns