Data Scientist, Marketing Innovation

OpenAI OpenAI · AI Frontier · San Francisco, CA · Data Science

This role focuses on building and measuring internal tools and agentic systems for marketing and customer service. The Data Scientist will define success metrics, design experimentation frameworks, instrument and evaluate launches, and translate signals into actionable decisions to drive business outcomes.

What you'd actually do

  1. Define success metrics for agentic marketing systems (e.g., incremental pipeline generated, conversion lift, rep hours saved), including leading indicators that enable weekly iteration.
  2. Design measurement and experimentation frameworks for always-on systems across lifecycle automation, creative generation, targeting, and routing — using holdouts, staged rollouts, and quasi-experimental methods when needed.
  3. Partner with PMs and engineers to instrument, evaluate, and monitor launches so every meaningful release has observability and a credible read on incremental value.
  4. Translate behavioral and model-driven signals into decisions: what to scale, where to intervene, and how to allocate human and compute attention across segments.
  5. Build repeatable decision loops (pre-launch criteria → post-launch read → next action) that convert analysis into shipped changes.

Skills

Required

  • SQL
  • Python
  • experimentation
  • causal inference
  • applied statistics
  • measurement frameworks
  • instrumentation
  • evaluation
  • monitoring
  • behavioral data analysis
  • decision making

Nice to have

  • large language models
  • AI-assisted operations platforms
  • operational automation
  • decision systems
  • routing
  • prioritization
  • optimization
  • building measurement and experimentation frameworks from scratch

What the JD emphasized

  • 10+ years in a quantitative role
  • Deep grounding in experimentation, causal inference, and applied statistics
  • Proven track record of translating results into shipped decisions

Other signals

  • building internal tools and agentic systems
  • deliver high-touch, consultative experiences to millions of SMB customers through agentic lifecycle and sales experiences
  • adapt messaging, creative, and outreach using real-time behavioral signals
  • power intelligent routing, targeting, and engagement decisions at scale