**职位概述 **
**Job Overview **
具有战略思维和商业敏锐度的社交媒体运营经理，负责处方药相关的社交媒体运营工作。该职位需要深刻理解社交媒体运营逻辑、KOL/KOC及内容创作，并严格遵守医药行业法规。理想的候选人需兼具创意与数据分析能力，以提升用户互动，同时确保品牌合规性。
We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives. This role requires a deep understanding of social media dynamics, content generation for KOLs/KOCs, and compliance with pharmaceutical regulations. The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines.
**核心职责 **
**Key Responsibilities **
社交媒体策略与执行
Social Media Strategy & Execution
- 制定并实施基于数据的社交媒体策略，针对处方药受众（患者/HCPs）覆盖多平台（如抖音、小红书、微博、微信、专业医疗论坛）。
- 主导KOL/KOC合作：识别、签约并管理与医疗领域影响者的合作，共同创作合规、教育性强且具有吸引力的内容。
- 监督内容/话题策划，确保符合医学、法律和合规（MLR）审核流程。
- 基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。
- Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).
- Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.
- Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.
- Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content).
合规与商业敏锐度
Compliance & Business Acumen
- 严格遵守医药广告法规（如中国《药品管理法》、临床指南），确保所有内容合规。严格遵守公司的相关规定，确保零合规事件。
- 将复杂的医学信息转化为易懂、患者友好的内容，同时保证准确性。
- 监测行业趋势和竞品动态，识别机会与风险。
- Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents.
- Translate complex medical information into accessible, patient-friendly content without compromising accuracy.
- Monitor industry trends and competitor activities to identify opportunities and risks.
绩效管理与责任感
Performance & Accountability
- 设定KPI（触达、浏览、互动等）并定期分析数据以优化策略。
- 跨团队协作（医学事务、合规法务、企业沟通、BU等），确保社交媒体目标与业务目标一致。
- 快速应对危机或错误信息。
- Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.
- Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals.
- Manage crises or misinformation swiftly.
创新与适应力
Innovation & Adaptability
- 尝试新兴形式（如医生直播问答、互动工具）以提升用户参与。
- 根据平台更新、法规变化或用户行为调整策略。
- Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement.
- Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.
**任职要求 **
**Qualifications **
经验: 3年以上社交媒体运营经验，医药/医疗行业或强监管领域优先。
具备KOL/KOC管理及医疗健康内容创作经验。
熟悉处方药商业模式（如电商、互联网医院等）。
技能:
- 精通国内外社交媒体生态（如微信、抖音等）。
- 较强的商业意识，能平衡教育目标与商业需求。
- 熟练使用分析工具及合规流程。
品质:
- 责任心强、注重细节、恪守合规与职业道德。
- 适应快节奏和不确定性，主动性强。
Experience: 3+ years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries.
Proven track record in KOL/KOC management and content creation for medical/health topics.
Familiarity with prescription drug business models (e.g., EC, internet HP, etc.).
Skills:
- Deep understanding of social media ecosystems (China + global platforms).
- Strong business sense; ability to balance educational goals with commercial objectives.
- Fluent in analytics tools and compliance workflows.
Mindset:
- Accountable, detail-oriented, and ethical with a commitment to compliance.
- Agile and proactive in a fast-paced, ambiguous environment.
**为什么加入我们？ **
**Why Join Us? **
通过推动数字医疗普及，改善患者生活。
站在医药与数字创新的交叉领域。
具有竞争力的职业发展机会及协作文化。
Impact lives by advancing digital healthcare literacy.
Work at the intersection of cutting-edge pharma and digital innovation.
Competitive professional growth and a collaborative culture.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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