Design Producer — Reality Labs Hi Design

Meta Meta · Big Tech · Burlingame, CA +1

The Design Producer role at Meta's Reality Labs is focused on operationalizing the design and software production process for consumer products, with a significant emphasis on building and integrating AI-native tools and workflows to optimize the creative pipeline. This role requires orchestrating cross-functional teams, managing production from concept to ship, and making trade-off decisions while ensuring high craft and speed. While AI tools are central to redesigning workflows, the core output is the shipped consumer product, not AI models themselves.

What you'd actually do

  1. Own end-to-end production of design and software experiences from concept through ship, managing scope, timelines, resourcing, and quality across the full development lifecycle
  2. Co-author production plans with the project lead, shaping scope, staffing, and strategic priorities based on user value and business goals
  3. Navigate hardware and software constraints and partner with engineering to make trade-off decisions that maintain a seamless user experience
  4. Assemble and lead sprint teams — small, cross-functional groups that form around a design challenge, execute at high craft, and reform
  5. Build and orchestrate AI-native tools and workflows that redesign the creative pipeline at a systems level

Skills

Required

  • 10+ years of experience in production, program management, or operational leadership within product design, hardware/software development, or a related creative/technical field
  • Experience shipping consumer products that span hardware and software
  • Track record managing complex, cross-functional productions end-to-end through the full development lifecycle
  • Working knowledge of hardware/software integration and the ability to engage with engineering on system constraints and architecture decisions
  • Experience with AI tools and workflows in a production or design operations context
  • Experience evaluating design quality against defined standards and providing actionable, specific feedback to designers and cross-functional partners
  • Background working in studio-model environments
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience building AI-powered tools or automations for creative or software production workflows
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Ability to articulate testable product hypotheses and translate strategy into actionable plans
  • Comfort operating at the intersection of creative vision and technical software execution
  • Familiarity with software development lifecycles, agile/sprint methodologies, and shipping software at scale
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Familiarity with AR/VR product development and the constraints of wearable or embedded software
  • Understanding of software architecture, APIs, platform dependencies, and how design decisions impact engineering implementation
  • Experience in a producer role within software development, film, fashion, industrial design, or consumer hardware

What the JD emphasized

  • AI-native workflows
  • AI tools and workflows
  • AI-powered tools or automations
  • AI skill development
  • responsible, ethical AI practices