Developer Marketing Lead

ElevenLabs ElevenLabs · AI Frontier · United States · Growth

Developer Marketing Lead for an AI company focused on audio AI platform. Owns strategy, budget, and narrative to attract developers and drive self-serve revenue through positioning, launches, partnerships, content, and marketing surfaces. Focuses on developer sign-ups and works cross-functionally with paid, SEO, and comms/PR. Not DevRel or in-product.

What you'd actually do

  1. Own the strategy, budget, and narrative that attract qualified developers and turn intent into self-serve revenue—through positioning, launches, partnerships, content, and high-performing marketing surfaces (developer landing pages and campaigns), and later into enterprise leads.
  2. Craft crisp developer messaging, orchestrate launches, continuously improve developer landing experiences with a disciplined test cadence, and spin up and test new growth channels (such as developer content, partnerships, SEO and paid).
  3. Work cross-functionally with paid, SEO, and comms/PR to scale what works.

Skills

Required

  • 5+ years doing growth/marketing at fast-growing companies, or selling your own products.
  • Deeply understand developers - what resonates and doesn’t, where they show up, how to position products for them.
  • Analytical skills - you can use Google Sheets and/or SQL to understand the impact of the work you’re doing.
  • Strong at copywriting.
  • Experience in multiple channels including at least one being developer content, SEO, paid, and partnerships.
  • Ownership, autonomy, bias to action.
  • Know how to (vibe) code.

What the JD emphasized

  • developer sign-ups
  • self-serve revenue
  • developer content
  • partnerships
  • SEO
  • paid