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Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
The Apple Retail team is seeking an exceptional Digital Account Manager to craft and own the strategy of developing emerging third party partnerships and driving transformative growth in one of Retail’s most critical markets. In this role, you will leverage a deep understanding of retail trends, consumer insights, e-commerce platforms and the unique dynamics of Greater China to develop and execute impactful strategies that accelerate growth and innovation for Apple Retail.
Description
We are seeking a dynamic and strategic Digital Account Manager to drive the commercial performance of digital platform. This role requires a highly motivated individual who can develop and execute strategic plans, oversee key projects, and identify new growth opportunities. The ideal candidate will possess strong commercial acumen, excellent relationship management skills, and a deep understanding of digital platforms, customer experience, and business growth levers.
Responsibilities
Key Account Management & Partner Relations Serve as the primary liaison and strategic partner for key digital platforms, building and maintaining robust, long-term relationships with external platform stakeholders at all levels. Lead Joint Business Planning (JBP) initiatives with platform partners, aligning Apple Retail’s commercial objectives with platform capabilities to secure exclusive resources and strategic support. Conduct regular business reviews and knowledge-sharing sessions with key accounts to evaluate performance against mutual targets, identify areas for optimization, and collaboratively unlock new growth opportunities.
Business Development & Commercial Insights Maintain a high sensitivity to evolving digital platform capabilities, emerging commercial tools, and broader ecosystem trends. Identify, evaluate, and develop new business models or platform capabilities that are uniquely suited to Apple Retail, capitalizing on emerging revenue streams and innovative monetization opportunities. Champion digital innovation by deeply understanding diverse platform rules, algorithms, and traffic mechanisms. Develop and present executive-level performance summaries, translating complex business metrics into actionable commercial recommendations and capability roadmaps.
Project Oversight & Implementation Act as the central command for all platform initiatives, maintaining a comprehensive portfolio view to track project progress, milestones, timelines, and potential risks across the digital ecosystem. Partner with cross-functional teams on implementation, actively gathering and synthesizing business requirements to inform commercial decisions. Partner with the data analytics team to monitor post-launch outcomes, proactively flagging dependencies and risks, and implementing agile adjustments to guarantee optimal results.
Platform Administration & Vendor Operations Oversee daily platform administration, managing merchant-end commercial tool permissions, and overall platform coordination to ensure seamless daily operations. Proactively monitor platform rule changes and track agreement renewals, ensuring the business maintains strict compliance with evolving platform policies and legal requirements. Drive end-to-end vendor management, facilitating daily operational collaboration, coordinating financial processes, and conducting regular performance reviews to maintain high service standards.
Cross-Functional Alignment & Campaign Execution Partner with cross-functional teams to act as the commercial voice for the platform, ensuring specific business objectives and sales targets are integrated into broader GTM strategies and promotional calendars. Manage the administrative workflow for updating commercial terms across the store to support new features and promotions. Ensure promotional offer readiness by testing and validating the accuracy of all offers, guaranteeing they perfectly match the intended promotional design prior to launch.
Minimum Qualifications
Bachelor’s degree in Business, Marketing, Economics, or equivalent experience in a related field. 7+ years of experience in commercial strategy, go-to-market planning, or retail business management or a business development role in a Retail / Online - centric environment. Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies. Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority. Excellent communication, relationship-building, and executive presentation skills.
Preferred Qualifications
Language Proficiency: Fluency in Mandarin would be highly advantageous given the focus on the Greater China market. Cultural Understanding: Deep cultural insights into the Chinese market and social media platforms to effectively tailor strategies and communication. Business Development acumen: a passion for sale leadership and uncovering the new opportunity Leadership Experience: Proven leadership experience in managing large, diverse teams and complex projects successfully. Industry Knowledge: Prior experience in the technology or consumer electronics sector can provide valuable industry-specific insights. Negotiation Skills: Advanced negotiation skills to handle complex partnership agreements and business deals.
Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
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