Digital Adoption Manager, Coda

Superhuman Superhuman · Consumer · Hub - Warsaw · Managed

The Digital Adoption Manager will own the layer of customer education and digital experiences that help customers get the most out of Superhuman's AI productivity platform. This role sits at the intersection of education, data, and product, focusing on mapping customer journeys, identifying adoption gaps, and designing digital experiences to close those gaps. Responsibilities include partnering with various teams to build in-product experiences, equip account teams with educational sequences, and use product usage data to drive adoption. The role also involves creating content and leveraging AI to enhance both the production and delivery of adoption programs. The ideal candidate has 3+ years in a relevant role, strong data analysis skills, experience shaping customer journeys, excellent writing skills, and comfort using AI in their daily work. Familiarity with digital adoption tools is a plus.

What you'd actually do

  1. Partner with Lifecycle Marketing, Growth, and Customer Success to map the ideal customer journey, define key milestones and adoption benchmarks, and identify the moments where education can have the greatest impact
  2. Work with Growth and Product to design and deliver in-product educational experiences and resources
  3. Build educational sequences that help Account Teams share the right content to drive learning and adoption, in close partnership with CS Ops and Sales Ops & Enablement
  4. Use product usage data to spot where customers are not getting full value from Superhuman’s features, prioritize the highest-impact opportunities for education, and define success before building
  5. Track and report on outcome metrics such as feature adoption, activation milestone completion, and retention signals across our Customer Education and Digital Adoption initiatives

Skills

Required

  • 3+ years in a role where you owned digital adoption, product-led growth, lifecycle marketing, customer education, or digital customer success programs end to end
  • Strong data instincts and the ability to pull and interpret product usage data, spot adoption patterns, and turn those insights into a clear, prioritized strategy
  • Experience designing or shaping customer journey maps, adoption frameworks, or lifecycle programs based on product usage and behavioral signals
  • A strong cross-functional partner who can move work forward across Product, Growth, Customer Success, and Marketing, even when not all of the inputs or decision-making authority sit with you
  • Strong writing skills, with experience creating in-product copy, email sequences, and short-form educational content that helps drive customer behavior
  • Comfort using AI as part of your day-to-day work, and a clear point of view on how it can help scale and personalize adoption programs
  • Experience working in a high-growth B2B SaaS environment with fast product development cycles, and comfort building programs for products that are still evolving
  • Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.

Nice to have

  • Familiarity with digital adoption tools, in-app experience platforms, or lifecycle marketing tools such as Pendo, WalkMe, Appcues, Iterable, Braze, or similar platforms is a plus

What the JD emphasized

  • own this layer
  • designing the digital experiences that close those gaps
  • building the feedback loops that tell us whether it's working
  • own the outcomes