Company Description
Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Sydney or Melbourne so we can best support our teams and keep collaboration flowing.
This role is a 6-month engagement, working up to 40 hours per week.
What you’d be doing in this role
As a Digital Asset Manager you’ll own the ongoing optimisation engine for how partner content is distributed and surfaced across Canva.
This role is primarily focused on continuous optimisation to the right content is elevated: researching user intent and category opportunities, identifying high-value discovery moments, running tests, tracking performance, and translating insights into clear recommendations that shape how we plan, prioritise, and elevate partner content over time.
You’ll also support time-bound discovery placements as part of the toolkit, helping ensure partner content is featured in the right contexts and learning from the performance outcomes.
Beyond that, you’ll lead broader promotional activity for key partner moments, content drops and launches - working across multiple teams to align messaging, creative assets, and launch content across Canva surfaces and relevant web experiences. You’ll play a central role in executing these smoothly and strategically when they matter.
At the moment this role is focussed on:
- Identifying and prioritising high-value opportunities to improve how partner content is discovered, based on user intent, category needs, seasonality, and performance signals.
- Building and maintain an experimentation pipeline, including hypotheses, variants, success measures, and a clear decision-making process.
- Running tests across discovery and presentation variables, maintaining accurate documentation of what was trialled, where, and when.
- Tracking performance and turn results into actionable insights—what’s working, what’s not, and where to focus next.
- Collaborating closely with cross-functional discovery and platform teams to align on priorities, execution, and learnings.
- Coordinating promotional activity for priority partner moments, working with stakeholders to align messaging, creative assets, and placement strategy across Canva surfaces.
- Supporting the creation and maintenance of curated partner content experiences (e.g., themed pages, collections, or spotlight moments) to help users find and engage with new content.
- Partnering with teams across design, marketing, and product to ensure activations are delivered smoothly and perform against agreed goals.
- Supporting partner launches when they occur, ensuring discovery and promotion efforts are connected and measurable.
- Using research and performance learnings to inform future partner content planning: recommending themes, formats, and areas of focus that are most likely to resonate with users.
You're probably a match if
- You have at least a few years experience in content strategy, growth/content ops, marketing ops, merchandising/programming, or experimentation-focused roles.
- You have a track record of running optimisation programs: forming hypotheses, running tests, interpreting results, and iterating.
- Analytical comfort: using dashboards and self-serve data tools to monitor performance, interpret results, and make recommendations.
- Operational excellence: meticulous tracking, prioritisation, and stakeholder management across multiple streams of work.
- Confident communicator: can align with multiple teams, document decisions, and present learnings succinctly.
- You have the ability to translate data insights into content strategy - turning performance signals and research into recommendations on themes, formats, and areas of focus.
- You have hands-on experience with content management systems (CMS) or similar publishing/workflow tools, and comfort operating within structured content pipelines.
- You’re comfortable adopting AI tools to support research, synthesis, experimentation workflows, and day-to-day productivity.
- You have demonstrated interest in content and creative ecosystems - e.g., experience with content platforms, design tools/workflows, or adjacent industries (media, entertainment, creator economy, publishing) that helps you contribute meaningfully to content strategy discussions.
- Strategic and curious: thinks in systems, not one-offs; looks for compounding wins.
- You’re comfortable with ambiguity: can move forward with imperfect information and learn fast.
- You’re pragmatic experimentation: trusts intuition enough to test it, and disciplined enough to change course based on results.
About the team
The Content Partnerships Group at Canva builds and manages a global portfolio of partnerships that power what people can create with - spanning entertainment and character IP, stock content, music from major labels, and a broader ecosystem of assets that help users bring their ideas to life. We partner with the world’s most recognised brands, rights holders, and content platforms to ensure Canva users have access to high-quality, on-trend content they love and trust.
Our work is focused on driving measurable growth and engagement: shaping user behaviour and perception, attracting new monthly active users, and deepening engagement for both new and existing users through branded and partner-led content experiences.
Long-term, our ambition is to establish Canva as a place where everyone can create with known and loved entertainment IP - across music, TV, film, gaming, and fandom culture - by delivering content experiences that feel culturally relevant, easy to use, and worth returning for.
Other stuff to know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
Please note that contractor-accreditation meetings are conducted virtually.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Check out lifeatcanva.com for more info.