Digital Customer Experience Senior Manager

Verizon Verizon · Telecom · Alpharetta, GA +8

Senior Manager of Digital Registration & Engagement responsible for owning Digital Registration, Digital Roles, and post-90-day Digital Engagement. This role will research, scope, plan, and manage complex new B2B product features to ensure digital identity and engagement strategies are best-in-class. Key responsibilities include leading cross-functional teams, owning the product roadmap for digital access and lifecycle engagement, resolving pain points in registration processes, driving app adoption, simplifying digital permission policies, managing unified experiences across products, and advocating for digital business. The role requires a strong understanding of digital journey strategy, product management, and analytical skills, with experience in AI tools being a plus.

What you'd actually do

  1. Lead through influence across the organization and partner heavily with an international counterpart to develop strategies that maximize revenue, reduce call volume, and improve B2B customer experiences.
  2. Guide cross-functional teams (including DCX, GTS, Call Center, Chat, CX, and Security/Compliance) through complex digital initiatives and hold matrixed partners accountable to delivery timelines.
  3. Own the end-to-end customer experience product roadmap for digital access and lifecycle engagement by breaking down complex epics into actionable user stories.
  4. Close the gap on the non-registered base by resolving pain points involving registration processes across all channels (in-store, phone, CRM, and digital).
  5. Drive My Verizon for Business App adoption and aggressively increase Digital Active Users (DAU) by translating usage behaviors into clear product enhancements.

Skills

Required

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Experience in Product Management or Experience Management, specifically in Digital Journey Strategy.
  • Proven track record of strategic leadership, successfully driving complex initiatives across multiple stakeholder groups.
  • Knowledge of Quantum Metrics (or highly comparable DXA platforms) to analyze user friction and digital behavior.
  • Experience in the art of storytelling to present strategic visions and business cases to both executive leadership and working-level stakeholders through storytelling.
  • Proficiency with G Suite.
  • Willingness to travel up to 10%.

Nice to have

  • Master's degree or MBA.
  • Experience with AI tools (Gemini, Notebook LLM, etc.)
  • Hands-on proficiency with JIRA for agile roadmap execution and epic/story management.
  • Mastery with web analytics, data visualization and DXA platforms (e.g. Adobe Analytics, Tableau, Quantum Metrics).
  • Experience with VOC data (e.g. Medallia, Qualtrics).
  • Customer Experience Certification or formal training in customer experience/design thinking.
  • A deep understanding of B2B digital roles, entitlements, and registration experience.
  • Background in managing Strategic Relationships, Business Intelligence (BI), and Software as a Service (SaaS) platforms.
  • Experience collaborating seamlessly with international or globally distributed teams.
  • Strong communication skills.

What the JD emphasized

  • complex new B2B product features
  • digital identity and engagement strategies
  • complex digital initiatives
  • end-to-end customer experience product roadmap
  • digital access and lifecycle engagement
  • registration processes
  • complex permissions and engagement problems
  • highly scalable solutions
  • digital permission policies
  • critically low fraud rates
  • unified management experience
  • converged ecosystem