Digital Deployment - Growth

Caterpillar Caterpillar · Industrial · Irving, TX

This role focuses on the deployment and growth of digital products for Rental & Used equipment at Caterpillar, aiming to increase dealer adoption, customer registrations, and utilization. It involves partnering with dealers, understanding digital capabilities, providing training, gathering customer feedback, and identifying process improvements within the existing digital product suite.

What you'd actually do

  1. Partners and collaborates with dealers to drive deployment of the Rental & Used suite of digital tools and platforms, focusing on delivering customer and business value defined in a variety of ways – typically in the form of increased registered users, user engagement/utilization, online leads, attributable sales – the full customer lifecycle.
  2. Interacts extensively with appropriate digital team members, data owners and analytics teams to understand the appropriate capabilities, integration points and deployment status as well as provide business requirements back into the Cat Digital organization.
  3. Collaborates with dealers on digital assessment of their organization providing recommendations and action plans to improve digital capabilities, processes, and online customer experiences.
  4. Provides supplemental tracking and reporting at an individual dealer level to provide actionable insights for digital experience improvement.
  5. Creates and operationalizes training resources for dealers to drive better consistency across the dealer network.

Skills

Required

  • Effectiveness Measurement
  • Products and Services
  • Relationship Management
  • Software Product Training

Nice to have

  • Experience working with rental, digital, and marketing dealer teams
  • Experience in digital marketing, technical marketing, product marketing, or consulting
  • Product support or digital product development experience with strong ability to demonstrate digital capabilities
  • Strong communication skills, both written and verbal, including the ability to interact across all levels of the organization from team members to executive management
  • Experience in the rental and/or used equipment industry
  • Analytics and KPI acumen – ability to understand data, derive insights and utilize to take action and drive solutions
  • Proven ability of influence without authority
  • Proficiency speaking and writing Spanish
  • Foundational working knowledge of Caterpillar’s current digital capabilities and digital team operational model