Digital Engagement Consultant

Caterpillar Caterpillar · Industrial · Geneva 6, Geneva

This role focuses on driving the adoption and engagement of Caterpillar's digital products through strategic engagement and marketing initiatives. The consultant will develop and execute engagement plans, lead marketing and communication projects, coordinate with product teams, and ensure consistency in processes and communication. The role requires knowledge of product training, relationship management, and effectiveness measurement, with a focus on customer experience and business outcomes.

What you'd actually do

  1. To develop the strategy & lead the execution of Engagement Plans with CAT Product Teams & Regional teams
  2. To lead Engagement, Marketing and Communications Projects
  3. Drive Macro Resources in Product Teams
  4. Coordinate with Digital Product Marketing Team.
  5. Coordinate with DRM/SF Team:

Skills

Required

  • Effectiveness Measurement
  • Products and Services
  • Relationship Management
  • Product Training
  • Features Release Management
  • Change Control

Nice to have

  • Extensive knowledge CAT Digital Products.
  • Expertise in all Digital Products, including ALI ones.
  • Experience in working with Field teams or Dealers.
  • Positive attitude, ability to adapt to changes.
  • Ability to build strong relationships with internal partners.