Digital Marketing Lead, Aesthetics

Johnson & Johnson Johnson & Johnson · Pharma · Irvine, CA +1

This role is for a Digital Marketing Lead in the Aesthetics division of Johnson & Johnson MedTech. The primary focus is on developing and executing digital marketing strategies, including social media, influencer programs, email campaigns, and website management, to build brand awareness and engage customers and patients. The role also involves managing agency relationships, project management, and ensuring legal/regulatory compliance.

What you'd actually do

  1. Drive our digital presence to new heights as our resident digital media rockstar
  2. Lead and grow impactful social media and influencer marketing programs that build brand awareness, trust, and engagement
  3. Build impactful email campaigns that align with social, digital, and sales force messaging cadence
  4. Develop and manage comprehensive content calendar for all US initiatives.
  5. Collaborate closely with internal teams and external partners to bring creative ideas to life

Skills

Required

  • bachelor's degree
  • 3 + years of experience in a digital marketing role
  • Experience developing and executing effective influencer programs
  • 2+ years of experience managing promotional budgets with strong business analysis skills.
  • Outstanding project management skills and experience leading multiple vendors, marketing partners and agency partners with understanding of digital implementation (e.g., programming/development, QA testing, etc.).
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Demonstration of leadership skills and the ability to influence partners at all levels.
  • Excellent listening, presentation, writing, editing skills

Nice to have

  • Digital experience including website management, social media, AI, CRM, SEM, SEO, GEO
  • Platform experience Sales Force Marketing Cloud, Canva, Bee Free, Hootsuite, Air Table, Google Analytics, Looker Studio and Heat mapping tools.

What the JD emphasized

  • influencer programs
  • project management skills
  • digital marketing role
  • influencer programs
  • promotional budgets
  • project management skills
  • website management
  • social media
  • AI