Digital Marketing Manager (paid) - Capital One Software (remote)

Capital One Capital One · Banking · Richmond, VA +1 · Remote

This role is for a Digital Marketing Manager focused on paid acquisition for Capital One's B2B software products, which address data management and AI-readiness challenges. The manager will own campaign strategy and execution, manage an external agency, collaborate with Product Marketing, and use campaign performance data to inform go-to-market strategy and product roadmaps. The role requires experience in B2B SaaS paid search and social campaigns, agency management, and data analysis to drive business outcomes like MQL and SQL.

What you'd actually do

  1. Own the end-to-end strategy for Paid Search (Google). Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA).
  2. Act as the primary point of contact for our paid agency partner. Set clear KPIs, lead weekly performance syncs, and hold partners accountable for high-fidelity execution and innovative testing.
  3. Collaborate deeply with Product Marketing to align paid messaging with product roadmaps. You will be responsible for "closing the loop"—delivering insights from ad performance (e.g., which pain points resonate, which personas convert) to help PMM refine our value proposition.
  4. Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand. Ensure a seamless transition from ad-click to high-converting landing pages.
  5. Manage and track annual media spend. Provide monthly and quarterly forecasts to leadership, ensuring investment is shifted dynamically toward the highest-performing channels.

Skills

Required

  • Bachelor’s Degree or military experience
  • At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products.
  • At least 2 years of experience managing external advertising or performance marketing agencies.
  • At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM).
  • At least 2 years of experience managing data sets and translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline).

Nice to have

  • 5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment.
  • Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase)
  • 5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution.
  • Exceptional ability to visualize data and present "the story behind the numbers" to senior executives.

What the JD emphasized

  • acquiring high-intent enterprise leads
  • strategic partner to our Product Marketing (PMM) team
  • use campaign performance as a laboratory
  • delivering deep-funnel insights back to PMM
  • inform our overall go-to-market strategy
  • manage an external agency to execute at scale
  • every dollar spent is optimized for pipeline and conversion
  • Architect complex campaign structures
  • efficient Cost Per Acquisition (CPA)
  • primary point of contact for our paid agency partner
  • hold partners accountable for high-fidelity execution and innovative testing
  • align paid messaging with product roadmaps
  • closing the loop
  • delivering insights from ad performance
  • which pain points resonate
  • which personas convert
  • refine our value proposition
  • drive awareness and capture demand
  • seamless transition from ad-click to high-converting landing pages
  • Manage and track annual media spend
  • Provide monthly and quarterly forecasts to leadership
  • investment is shifted dynamically toward the highest-performing channels
  • Establish an A/B testing framework
  • constantly drive down the "Cost per SQL."